COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 30 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said: —Not the country publisher out the' business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country' newspapers' advertising colli ihhs as they should and can be ut mi edi.'; Remember these facts: He wan reaids the little crossroads newspaper arid the larger newspapers of the fairsieed .towns is a man who buys evjfthing. He lives in a house and on the Land that he owns. He is interested in everything the business men ojo doing. Through good advertising you oan sell him anything from the '"taint on the roof of his house to the cement on the floor of his cellar. Everyth'ngbetween the roof and the cellir. everything in the barn, and every tool in« the field he buys and you mav e<<ll him. He is not like the dweller in the big city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a ready-made, dinner in a box or tin. i'he man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a doeen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. v And. every man here could more profitably adveftise in a country newspaper in proportion to its circula- 1 tioh than fn any other publication on earth. I emphasize the value of the coutry newspaper a 6 an advertising medium*" for'it has that value."

The Horowhenua Daily Chronicle is a country- newspaper and has a : large circulation," 75 per cent of its readers being .farmers: > Its district is centrally' situated (being half way between Wellington and Palmerston North) in a rich farming community. Sendi for sample copies and 'advertising rates.