COUNTRY NEAWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 27 October 1916, Page 4

COUNTRY NEAWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Ad- j vertiseis' Asosciation, Arthur Brisbane j said: —Not the country publisher out j the business man is the chief sufferer j from the fact that our merchants and i manufacturers have not utilised the j country newspapers' advertising col -! umns as they should and can be 111 a ! |

ed.. Remember these raots: He wao ; reads the little crossroads newspaper j and the larger newspapers of the fair- j sized towns is .a inan who buys evjf-' thing. He lives in a house and on the land that he owns. He is iutercj-crd in everything the business men aio doing. Through good advertising you J can sell him anything from the taint 011 the roof cf his house to the cement on the floor of his cellar. Everyth : ng [ between the roof and the cell ir. every- i thing in the barn, andi every tool in, the field he buys and you m-iv eell Mm. j Ho is not like the dweller in the big city flat who gets His water through a ( pipe, his light through a wire, liis. heat from the basement, and whose shopping consists in getting a ready- j made suit of clothes and a r<>a<.ly-mad< ('.inner in a box or tin. ihe man who reads the country newspaper buys ereiything. He buys pumps, lamps, stoves, automobiles, clothing, diresses,j books, paints, farm implements, furniture, carpets, oils. In this room are: 2-50 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that ho cannot sell to the reader of a country newspaper. And every man here could more pi ofitnbly advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it lias that value."

The Horowlienua Daily Chronicle i 3 a country newspaper and. has a large circulation, 75 per cent of its readers being farmers. Its district is ccntrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising rates.