COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 25 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

— v At a meeting of' the American Advertisers' Asosbiation, Arthur Brisbane said:—Not the country publisher Dut the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can 'tie utilised. Remember these tacts: He -who reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys everything. He lives in a house and on the land that he owns. He is interested in everything the business men aio doing. Through good advertising you oan sell him anything from the naint on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof, aind the cell ir, everything in the barn, and) every tool in the field he buys and you m-iv eoll him. He is nt>t like the dweller in the Kg city flat who gets his water through a pipe, his light through a wire, his heat from the basementj and whose shopping consists in getting a readymade suit of clothes and a rsii'.ly-madc dinner in a box or tin. The man who reads the country newspaper buys everything. He bnjß pumps, ' lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room arc 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value."

The Horowhenua Daily Chronicle is a country newspaper and has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising ratee.