Page 4 Advertisements Column 5

Horowhenua Chronicle, 20 October 1916, Page 4

COU.XTKY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and maiiuiacturers have not utilised the country newspapers' advertising 00l- , iimns as they should and can be ut'i- | o<l Remember these tacts: He wno reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys ewr~rthing. He lives in a house and on the land that lie owns. He is interested :n everything the 'business men sin doing. Through good advertising you can sell hi in anything from the naint on the roof of his house to the cement on the floor of his cellar. between the roof and the cell ir. everything in the barn, and; every tool in the field he buys and you m-iv sell Hm. He is not like the dweller in the tig city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose -.hopping consists in getting a readymade suit of clothes and a ready-madi '•inner in a box or tin. i'he man who roads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, b oks. paints, farm implements, furniture, carpets, oils. In this room are WO men ;:nd individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more piofitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the contiy newspaper as an advertising medium for it has that value."

The Hoi owhenua Daily Chronicle is a country newspaper and has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a i-ich farming community. Send for sample copies and 'advertising rates.

Kidnoy Sufferers get Little Rest or Oomfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round o f pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. i T oii can't bo comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years 1 was a great sufferer from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular seciefions. No one has any idea how 1 suffered, the pain in my back being something awful end I could get no rest from it day or night. I was often so bad that I could not attend to my work, and had to stay in bed for days. As time went oa 1 got no better, notwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when [ really was very bad 1 was urged to pve Doan's Backache Kidney Pills a trial. I sent for a bottlo at once and used them with very pleasing result* Relief came almost immediately and aa I continued with the remedy I noticed a marked improvement m my healthand by the time I had taken six bottles of Doan's Backache Kidney Pills I was completely cured. I alwtys keep tbis remedy in the house now nnd take a dose occasionally as I think the kidneys need a tonic sometimes.'' Doan's Backache Kidney Pills are r.old by all chemists and storekeepers at to t >nr bottle* (;ii.v bottles His fid) or wi'l be posted h- VV'-vr-McClellan Co., 76 Pitt-tsroot, •Sydti t»v. pMt ht> c'irr> yon E**t. DOAN'S. (if<j "NT 4 ZOTV and yon iron'*> krv>p a ! ; :f j ooid or »or« throat ftbore a day or two. Afi* vt« si oh.vrra. Get a Sot-TO-DA?. * !r4 A 1 wnvs jorcfer "K'azol" by name. Nothing elso is "just as good" for ei'iisrlfs and colds and sore throats. Be Ktir v i yon get genuine "Naeol." — A<lvt