Page 4 Advertisements Column 5

Horowhenua Chronicle, 19 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said: Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be iit'ir/ ed:. Remember these raots: He wno reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buy 6 everything. He lives in a house and on thn land that he owns. He is interested in everything the business men 010 doing. Through good advertising yon oan gall him anything from the Taint on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof and the cell ir. everything in the barn, andi every tool in the field he buys'and you m-iy sell him. He is not like the dweller in the big city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade 6uit of clothes and a rea.'ly-rnad( dinner in a box or tin. xhe man who reads the country newspaper buys everything. He bays pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot 6ell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than In any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that xalue." The Horowhenua Daily Chronicle is a country newspaper and has a large circulation, 75 per cent of its readers be-ing farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a t rich farming community. Send for sample copies and advertising rates.

Kiduey Sufferers get Little Rest or Comfort. There is little sleep, little rest, littlo peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years l was a great sufferer from disordered Kidneys, the chief mptoms being terrible backache, headaches and irregular secietions. No one has any idea how i suffered, the pain in my back being something awful and t could get no rest from it day or night. I was often so bad that I could not attend to my work, and had to stay in bed for days. As time went on I got no better, nothwithstanding the faot that I took all soits of medicines, and I used to wonder if I ever would get well again. One-day when I really was very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottle at once and [ used them with very pleasing result* Relief came almost immediately and as I continued with the remedy I notices" a marked improvement in my health, j and by the time I had taken sis bottles of Doan's Backache Kidney Pills I was completely cured. I alw&ys keep tnia remedy in the house now and take a dose occasionally as I think the kidneys need a tonic sometimes." Doan's Backacho Kidney Pills are sold by all chemists and storekeepers ;1S T*' r bnttlo (six bottles lfia fid) or wi'l be posted h/ Co., 76 Pitt-tsroet, Sydney.

Pot be «nro yon get. DOAN'B. «E"i ' -I. . .iIEJ! Dte "NAZOIt" and ynn -ron'* ke»p a tsd oold or «ore throat above t day or tiro. Act* like a olijtrm. Get a tatM* TO-DAY. *«r* Always order "Naeol" by name. Nothing else is "just as Rood" for cnighs and colcls and wore throats. Be sure yon got genuine "Naiol."—Advt