Page 4 Advertisements Column 5

Horowhenua Chronicle, 9 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of tiio American Advertisers' Asosciation, Arthur Brisbane said:—A'ot the country publisher but the business man is the chief sufferer . from the fact that our merchant® and manufacturers have not utilised tho country newspapers' advertising columns as they should and can be lit edi. Remember those laots: Ho ivjio reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys er_vthing. He live.3 in a house and on the land that he owns. lie is interested in everything the business men am doing. Through good advertising .you can sell him anything from the Taint on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof and the cell ir, everything in the barn, and every tool in the field he buys and you m-iv sell him. He is not like the dweller in the big city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and "a ready-madi dinner in a box or tin. ihe man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, diresses, b:;oks, paints, farm implements, furniture, carpcte, oils. In this room are 200 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than m any other publication on earth. I emphasize the value of tho coutry newspaper as an advertising medium for it has that value." The Iloiowheuua Daily Chronicle is a country newspaper and lias a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising rates. Kidney Suffcrejs get Little ttest or Coinfort. There is little sleep, little rest, little peace for many a sufferer from kidney troublo. Life is ono continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with artirig pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. < Begin using Doan's Backache KlcLney Pills at the first sign of disordor. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years 1 was a great sufferer from disordered kidneys, the chief inptoms being terrible backache, headaches and irregular secretions. No one has any idea how i suffered, the pain in my back being something awful and T could get no rest from it day or night. I was often so bad that 1 could not attend to my work, and had to stay in bod for days. As time went on I got no better, notkwithstanding I I the fa«t that I took all soits of medicines, and I used to wonder if I ever would get well again. Ono day when I really tvas very bad I was urged to give Doan's Backache Kidney Pills a trial. I s"nt for a bottle at one; and used them with very pleasing results Relief came almost immediately and as I continued with the remedy I a marked improvement in my health, and by the time I had taken six bottles of Doan's Backache Kidney Pills I was completely cured. I always keep this remedy in tho houso now and inke a dose occasionally as I think the kidneys need a tonic sometimes." Doan's Buck- 1 ache Kidney Pills are r-old by all chein- ] ists and storekeepers at IK per bottle I (six bottles Ifis fid) or wi'l be posted I h * F-vVr-McClellan Co., 76 Pitt-tsr?et, Sydr.PT. Tint Tw sum yon crot DOAN'S. t"ts "NAZOL" and yo'i won't k«vtp a bad cold or store throat above a dsy or two. Act* like a charm. Get a hot♦U TO-DAT. Always orcTer "Nrazol" by name. Votbfng else is "just as good" for cough's and colds and sore throats. Be sure you get genuine "Na*ol."—Advt