Page 4 Advertisements Column 4

Horowhenua Chronicle, 7 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be ut : !;v edi. Remember these tacrts: He wao reads the Little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys everything. He lives in a house and on the . Land that he owns. He is interested in everything, the business men ojo doing. Through good advertising you s can sell him anything from the ruaint " on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof and the cell ir. everything in the barn, andi every tool in the field'he buys and you mav eoll him. 1 iHe is not like the dweller in the big > city flat who gets liis water through a 1 pipe, his light through a wire, his J heat from the basement, and whose - shopping consists in getting a readymade 6uit of clothes and a i'o.vly-mad< - dinner in a box or tin. JL'he man who r reads the country newspaper buys cv--4 erything. He bnys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room are i 250 men and individuals. Some of them represent a dozen manufacturing - enterprises and more. There is'nt a ] mail who has anything to sell thai he a cannot sell to the reader of a country s newspaper. And every man here could f more profitably advertise in a country , newspaper in proportion to its.circulap tion than In. any other publication on y earth. I emphasize the value of the coutry newspaper as an advertising s medium for it has that value." r The Horowhenua Daily Chronicle is i. a country newspaper and lias a large circulation, 75 per cent of its readers being farmers. Its district is centrally ir situated (being half way .between Wel- " lington and Palmerston North) in a ■t I'ich farming community. Send for sample copies and advertising rates. Kidney Sufferers get Little Rest or Comfort. There is little sleep, little rest, little .peace for many a sufferer from kidney , trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with arting. pains and blinding dizey spells. Neglect these ailments and serious | troubles may follow. Begin using * Doan's Backache Kidney Pills at the I first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years 1 was a great sufferer from disordered kidneys, the ■ chief mptorns being terrible backache, headaches and irregular seoietions. No | one has any idea how i suffered, the | pain in xny back being something awful | and I could get no rest from it day or night. I was often so bad that I could not attend to my work, and had to stay in bed for days. As time went on I got no better, notwithstanding the fact that I took all sorts. of medicines, and I used to wonder if I ever would get well again. One day when I really n-as very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottle at once and used them with very pleasing Relief came almost immediately and aa I continued with the remedy I notice" a marked improvement in my health, and by the timo I had taken six bottles of Doan's Backache Kidney Pills I was | completely cured. I alw&ys keep this remedy in the house now and take a dose occasionally as I think the kidneys need a tonic sometimes." Doan's Back- ' ache Kidney Pills aro sold by all chemists and storekeepers at 3s per bottle 3 (six bottles 16s 6d) or will be posted I h ? Focter-Mcdellan Co., 76 Pitt-tsreet, 3 Sydney. Rnt be sure you get DOAN'S. Uh "NAZOL" and yon won'* keep a t bad cold or core throat abore a day or , two. Acta like a charm. Get a bot- , TO-DAY. iiri. , Always order "Tfrazol" by name. 5 Nothing else is "just as good" for , coughs and colds and sore throats. Be sure yon get genuine "Naaol."—Advt