Page 4 Advertisements Column 5

Horowhenua Chronicle, 5 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said: —Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising col■ umns as "they should and can be ul cdi. Remember these taots: He w/io reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys evocthing. He lives in a house and on the land that lie owns. " He is interested in everything the business men oio doing. Through good advertising you c.m sell him anything from the -vainfc on the roof of his house to the cement on the floor of iiis cellar. Everyth : ng between the roof and the cell ir. everything in the barn, andi every tool in the field he buys and you mav ei*ll 1-im. Ho is not like the dweller in the big city flat who gets liis water through a pipe, his light through a wire, his heat from the basement, anil whose shopping consists in getting a readymade suit of clothes and a re.vly-madi rlinner in a box or tin. The man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room are 230 men and individuals. Some oi them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that, he cannot sell to the reader of a country newspaper. And every man here coulc more profitably advertise in a countrj newspaper in proportion to its circulation than in any other publication or earth. I emphasize the value of th< coutry newspaper a 6 an advertising medium for it has that value." The Horowhenua Daily Chronicle i; a country newspaper andi has a larg< circulation, 75 per cent of its reader: being farmers. Its district is eeutra.lli situated (being half way between Wei lington and Palmerston North) in a rich farming community. Send fo: sample copies and -advertising rates.

Kidney Sufferers get Little Re6t or Comfort. There is little sleep, little rest, littli peace for many a sufferer from kidne; trouble. Life is one continual- roam of pain. You can't rest at night whei there's backache. You suffer twinge nd "stabs" of pain, annoying urinar; disorder's, lameness and nervousness You can't be comfortable at work witJ arting pains and blinding dizzy spells Neglect these ailments and seriou; troubles may follow. Begin usinj Doan's Backache Kidney Pills at thi first sign of " disorder. Thousand have testified to their merit. Mr W G. Entwistle, Union street, Foxton says:—"For years l was a great suffer er from disordered kidneys, the chie mptoins being terrible backache, head aches and irregular seciefions. N< one has any idea how i suffered, thi pain in my back being something awfu and I could get no rest from it da; or night. I was often so bad that could not attend to my work, and hat to stay in bed for days. As time wen on I got no better. *othwithstandini the fact that I took all sorts of rnedi cines, and I used to wonder if 1 eve would get well again. One day whei I really was very bad 1 was urged t< give Doan's Backache Kidney Pills j trial. I sent for a bottle at once anc used them with very pleasing Relief came almost immediately and as T continued with tlie remedy I noticed a marked improvement m my health and by the time I had taken six bottles of Doan's Backache Kidney Pills I waf completely cured. I always keep tfcii remedy in the house now and take i doso occasionally as I think the kidneys need a tonic sometimes." Doan's Hack ache Kidney Pills are sold by all chemists and storekeepers at ;is pr>r bottlr (six bottlos Ifis fid) or will be posted h.- Co., 76 Pitt-tsraet Sydne?. Rut be B'iro yon tret. DOAN'S. «s»aj^TOwq»rnraM>»

U»e "TJAZOTj" and you won't keep a bad oold or »ore throat above a day or two. Act* !i.ta a oh&rm. Got a bottU IXJ-DAT. \MAlways order "Kazol" by name. , Nothing else is ''just as good" for cougHs and colds and sore throats. Be sure yon get jrenuine "Na*ol."—Advi