Page 4 Advertisements Column 5

Horowhenua Chronicle, 4 October 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS. — ir— At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be ut • edi. Remember these laots: He wno reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys everything. He lives in a house and on the land that he owns. He is iutercitcrd in everything the business men oio doing. Through good advertising you can sell him anything from the naint on the roof of his hou6e to tli£ cement on the floor of his cellar. Everyth : ng between the roof and the cell ir, everything in the barn, andi every tool in the field he buys and you m.iv sell him. He is not like'the dweller iu the Kg city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes sjnd a r°,idy-mad( ('inner in a box or tin. ihe man who reads the country newspaper buys evciything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he

cannot sell to the reader of a country newspaper. And every man here could more piofitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the contry newspaper as an advertising medium for it has that value." The Horowhentia Daily Chronicle is a country newspaper and l lias a large circulation, 7-5 per cent of its readers hoing farmers. Its district is centrally situated (being half way between Wellington and Palmerston North), in a, rich farming community. Send for sample copies and advertising rates/ Kidney Sufferarß get Little Rest or Comfort, There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. 'You can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kidney Pills at the first' sign of disorder. Thousands have testified to their merit. Mr "W. Q. Entwistle, Union street, Foxton, says:—"For years l was a great sufferer from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular seoietions. No one has any idea how i suffered, the pain in my back being something awful and 1 could get no rest from it day or night. I was often so bad that I could not attend to my work, and had to stay in bed for days. As time went on I got no better, notwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad i was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottle at onco and used them with very pleasing .result*

Relief came almost immediately and as I continued "with the remedy I noticed a marked improvement m my health, and by the time I had taken sis bottles of Doan's Backache Kidney Pills I was completely cured. I alwr.ys keep tfiia remedy in the house now and take a dose occasionally a.s I thhik the kidneys need a tonic sometimes." Doan's Backache Kidney Pills are by all chemists and storekeepers at per bottle (six bottles Ifis fid) or wil! bp pnstml h.* Frvfter-McClellan Co., 76 Pitt-tsreet, Sydnrr. Hnt bo B'irn vou tret POAVS.

Dto "XAZOTj" and yon -won't keep a bad o»)l(l or #ore throat abore a d*7 or tin, Act* !ike • oharro. Get a botTODAT. VJri. Always order "Niazol" by name. Nothing else is "just as good" for cough's and colds and sore throats. Be su'ro you get genuine "Naaol." —Advt