Page 4 Advertisements Column 5

Horowhenua Chronicle, 2 October 1916, Page 4

COUNTRY NEWSPAPERS GIYK GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be ut : ed. Remember these lacts: He wno reads the little crossroads newspaper and the larger newspapers of tho tai•sized J owns is a man who buys ever ything. He lives in a house and on the land that he owns. lie is interested in everything the business men a/e doing. Through good advertising vou

can sell him anything from the -»aint on the roof of his house to the cement on the floor of his cellar. Jivervth : :i«; between the roof and the cell ir, oveiything in the barn, and every tool in tlie field lie buys and you nnv yell him. He is not like the dweller in the big city flat who gets liis water through a pipe, his light, through a wire, liis heat from the basement, and whose shopping consists in getting a readymade rsuit of clothes and a re.vly-madv c.inner in a box or tin. ihe .man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, b.oks, paints, farm implements, furniture, carpets, oils. In this room aro "250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that ho cannot sell to the reader of a country newspaper. And every man here could more piofitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the con try newspaper -as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and lias a large, circulation, 75 per cent of its readers being farmers. Its district is eeuLrally situated (being half way between Wellington and Pahnerstpn North) in a rich farming community. Send for sample copies and advertising rates. Kidney Sufferers get Little Ilest or Comfort. There is little sleep, little rest, little peaco for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious (roubles may follow. Begin using Doan's Uackache Kfdney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years x was a groat sufferer from disordered kidneys, the chicf mptoms being terrible backache, headaches and irregular secieiions. No , one has any idea how i suffered, the pain in my back being something awful end I could get no rest from it day or night. I wus often so bad that I could not attend to my work, and had to stay in bed for days. As time went oa I got no better, notlnvithstanding the fact that I took all sorts of modicines, and I used to wonder if 1 ever would get well again. One day when I really ivas very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottle at once and used them with very pleasing result* Relief came almost immediately and as I I continued with the remedy I noticed a marked improvement in my healthand by the time I had taken sis bottles of Doan's Backache Kidney Pills I was completely cored. I alw«ys keep this remedy in the house now and take a dose occasionally T think the kidneys :ired a totiic sometimes.'' Doan's Mackache Kidney Pills are -.old by all chemists and storekeepers at -is per b»ttle (six hot lies 1 (is 'id) or will be posted b - YWtcr-McClellan Co., 76 Pitt-tsrset, Sydnrr. Hr.t br mire vnu pet DOAN'S

L r »e "NAZOV and joa von't ieep a bid ©old or sore threat above ft <lvr or t*o. Art# !ika a charm, Got a bot*l> TO- HAT Vivi Always order "Nazol" by name. Nothing pise is "just as good" for cough's and colds nod-core throats. Be Bure yon get genuine "Naaol."—Advt