COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 29 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asoseiation, Arthur Brisbane said;-—>ot the country publisher Out the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' adveitising columns as they should and cau be in. odi. Rem ember these raots: He wvao reads the little crossroads newspaper and the larger newspapers of the t'airsised towns ia a man who buye eror *- tiling. He lives in a house and on the land that be owns. He is interfaced in_ everything the business men pio doing. Through good advertising you Ciui sell liim anything from the naint 011 the roof of his house to the cement on the floor of his cellar. Everytb'ng between the roof and the cell ir, everything in the barn, and every tool in the field he buye aud you mav sell him. lie is -not like the dweller in the Kg city flat who gets His water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a re.vly-uiadt dinner in a box or tin. i'lie man who roads the country newspaper buys everything. He bays pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a -country newspaper in proportion to its circulation than in any .other publication on earth. I emphasize tlie value of the eoutry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle ia a country newspaper and has a large circulation, 75 per cent of its readers being Farmers. Its district is centrally situated (being half way between Wellington and Palruerston North) in a rich farming community. Send for sample copies and advertising rates. Kidney Sufferers set Little Rest or iJomfort. There is little sleep, little rest, tittle peace for many a sufferer from kidney trouble. Life is one continual round ot paiu. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and iierrousness. You can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Ooan's llackache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Fox ton, says:--"For years 1 was a great sufferer from disordered Kidneys, the chief mptoms being terrible backachc, headaches and irregulur seoielions. No one has any idea how l suffered, the pain in my back being something awful and 1 could get no rest from it day or night. 1 was often so bad that 1 • could not attend to my work, and had 'to stay in bed for days. As time went on 1 got no better, notwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day wlien I really tvas very bad I was urged to | give Doan's iiackacbe Kidney. Pills a ' trial. 1 sent for a bottle at once and used them with very pleasing result* Kelief came almost immediately and m I continued with the remedy I notice* a marked im prove men t in my health, and by the time I bad taken six bottles of Doan's Backache Kidney Pills 1 was completely cured- I alwtys keep this remedy in the house now and take a dose occasionally as 1 think the kidneys need a .tonic sometimes."' Doan's Hackache Kidney Pill* are sold by all chemists and storekeepers at it* p*r bottle (six bottles 'id) or wiTi he pnated h.- Footer-ifccClellan Co., 76 Pitt-tsreet. Sydnr*. Hnt he sure ynu ret DTAN'S. Use "NABOTj" and yas kwf » tad cold or tore tkTi»t afcore • day «r two. Acta like a (tuirn. Mat a hottU Ttt-DAT. %,T V Always orrler "Xazol" by name. Nothing else is ''just as good" for coughs and colds and sore throats. Be I 6ure yon get genuine "Kaaol."—Adft '