Page 4 Advertisements Column 5

Horowhenua Chronicle, 28 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asosciaticn, Arthur Brisbano said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be ut odi. Remember these laots: He wno reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys crofTthing. He lives in a house and on the land that he owns. He is intero-ccd in everything the business men am doing. Through good advertising you c.in sell him anything from the naint on the. roof of his house to the cement on the floor of his cellar. Everyth'ng between the roof and the cell ir, everything in the barn, andr every tool in the field he buys and you may sell Hin. He is not like tlio dweller in the big city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a r9.vly-mad< dinner in a bos or tin. xhe man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of j them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man hero could "more profitably advertise in a country newspaper in proportion to its circulation than In any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and: lias a large circulation, 75 per cent of its readers being farmers. Its. district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising rates. Kidney Sufferers got Little Re6t or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with arting pains and blinding dizzy spells Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kfdney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years i was a great sufferer from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular seciefions. No one has any idea how i suffered, the paiu in my back being something awful cold I could get no rest from it day or night. I was often so bad that I could not attend to my work, and had to stay in bed for days. As time went on I got no better, uothwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really n-as very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent lor a bottle at onc<; and used them with very pleasing Relief came almost immediately and as I continued with the remedy I noticed a marked improvement in my health, and by the time I had taken six bottles of Doan's Backache Kidney Pills I was completely cured. I always keep tiiis remedy in the house now and take a dose occasionally as I think the kidneys need a tonic- sometimes."' Doan's Backacho Kidney Pills are sold by all chemists and storekeepers at •'<? per bottle (six bottles Ifis fid) or will be postenl h.* F/v:ter-McOellan Co., 76 Pitt-tsrset, SydneT. Hut be sure you Rot DOAN'S. ujtWLTwiiia

L'*e "NAZOL" »nd yoo won't k(*»p n fc&d oold or «ore throat -above u day or t »o. Act* like a ch&rin. Get a bot•U TO-DAY Vlrt. Always order "Nazol" by name. XotMng else is "just as good" for coughs and colds and soro throats. Be sure you get genuine "Naaol."—Advt