COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

Horowhenua Chronicle, 27 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asosciatioii, Arthur Brisbane said: —Not the country publisher Dnt the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be 'it | edi. Remember these racts: Ho wn > reads the Little crossroads newspaper and the larger newspapers of the fairsized towns is a man ivho buy 6 evwthing. He lives in a house and 011 thn land that he owns. He is intercut d in everything the business men j>io doing. Through good advertising you c.in sell him anything from the Taint on the roof of his house to the cement on the'floor of his cellar. Every th : ng between the roof and the cell ir, everything in the barn, and every tool in the field he buys and you m.iv sell him. He is not like the dweller in the b7g city flat who gets his water through a , pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a re.i-ly-uiadc dinner in a bos or tin. i'be man who ■•'ls the country newspaper buys evjthing. He buys pumps, lamps, toves, automobiles, clothing, duesses, h ok?, paints, farm implements, furni- ' carpets, oils. In this room are -■> • iucii and individuals. Some of iu-ri rop'-i f-jnt a dozen manufacturing !.(orpn>;i r and more. There is'nt a an wh< 'as anything to sell that ho eanj ot. & to the reader of a country no'-Mspnpr And every man here could nsone pie. ibly advertise in a country iirwi pipei :n proportion to its circulation; than i.i any other publication on oarr':i. i emphasize the value of the ry ji-. wspaper as an advertising medium for it has that value." Tlie I loi i.whenua Daily Chronicle is a ouptry newspaper and; has a large el, Hilntion. 75 per cent of its readers i.i'injj; farmers. Its district is centra'l.v .si (being half way between Weill • ■ and Palmerston North) in a ■ u:\uing community. Send for sa.< t w.. • oi>ic- and advertising rates. likiney Sufferers get Little Rest or (Jomfort. ! Tliiire i:. little sleep, little rest, little pect-i for ■ .-.ay a sufferer from kidney • >ui:ile. ~'fe is one continual round ' can't rest at night when s me. You suffer twinges ad 'stabs' of pain, annoying urinary disorders, lameness and nervousness. Vcuii can't ' > comfortable at work with artij'g p-** '..•. and blinding dizzy spells Ncg'.ect :! r-je ailments and serious troubles :ay follow. Begin using Douii's Backache Kidney Pills at the first sign of disorder. Thousands '•"ve to their me/it. Mr W. Kijitwistle. Union ,street, Foxton, ys;-j—For years i was a great sufferr fri'.'ti kidneys, the chief mr>tjoni» b>: backache, headaches and i>. regular seciefions. No one ha<s any :dea how i suffered,- the , P**' 13 in my b..v& being something awful I and I get no rest from it flay : <>r night. i was often so bad that I could not attend to my work, and had to stay in bed for days. As time went oa 1 got no bettor, notwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad 1 was urged to I give Doan's Backache Kidney Pills a trial. I sent for a bottle at once and used them with very pleasing reeulU Relief came almost immediately and as I continued with the remedy I notice*;" a marked improvement in my health, and by the time 1 had taken six bottles of Doan's Backache Kidney Pills I was completely cured. I alw&ys keep tfiis remedy in tlie house now and take a dose occasionally a-s I think- tbe kidneys need a tonic sometimes.'' Doan's Hacknch" Kidney Pills are ~old by all chemists and storekeepers at :-!« p° r bottle fsix bottles lfis (id) or wi'l be posted br F<vfter-McClellan Co., 76 Pitt-tsraet, |