Page 4 Advertisements Column 4

Horowhenua Chronicle, 26 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher out the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' adveitising columns as they should and can bo ut edi. Remember these lacts: He wao reads the little crossroads newspaper, and the larger newspapers of the t:ti sized towns is a man who buys eejfthing. He lives in a house and on the land that he owns. He is intercscrd in everything the business men sue doing. Through good advertising you can sell him anything from the naint on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof and the cell ir, everything in the barn, andi every tool in the field he buys and-you nuv tell Hm. He is not like the dweller in the tig city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a re.i'ly-madi dinner in a bos or tin. ihe man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implements, furniture, carpets, oils. In this room are '250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more piofitably advertise in a country newspaper in proportion to its circulation than In any other publication on earth. I emphasize the value of the contry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and: has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising rates. Kidney Sufferers get Little Rest or comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lamoncss and nervousness. Yout can't be comfortable at work with arting pains and blinding dizzy spells Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kfdney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Fox tun. says:—"For years i was a great sufferer from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular seciefions. No one has any idea how i suffered, the pain in my back being something awful and 1 could get no rest from it day or night. I wus often so bad that 1 could not attend to my work, and had to stay in bed for days. As time went on 1 got no better, notwithstanding the fa«t that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad 1 was urged to give Doan's Backache Kidney Pills a 1 trial. I sent for a bottle at once and 1 used them with very pleasing result! 1 Relief came almost immediately and aa ' I continued with the remedy I ' a marked improvement in my health. ' and by the time I had taken six bottles ' of Doan's Backache Kidney Pills I was ' completely cured. I always keep tiiis I remedy in the house now and take a t dose occasionally as 1 think the kidneys I need a tonic sometimes.'' Doan's Hack- a ache Kidney Pills are sold by all chem- [ ists and storekeepers at te per bottle I (six bottles lfis fid) or will be posted li br FfXiter-McClellan Co., 76 Pitt-tsraet, Sydner. Rnt be »nre von sret HOAN'S. ] I'm? "NA7iOL" and yon won'* keep a had oold or tore throat abore a day or two. Act* like «.charm. Get a botila TO-DAY. Adrfc Always order "Tfazol" by name. Nothing else is "ju«t hb good" for coughs and colds and sore throats. Be sure yon get genuine "Naiol."—Advt