Page 4 Advertisements Column 5

Horowhenua Chronicle, 25 September 1916, Page 4

m. i wm in nißßwiini ii, mm—wan COUNTRY NEWSPAI'EIW GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher Dili the business man is« the -ch"el" suftcrer from the fact that our merchants and manuiacturers have not utilised the country newspapers' advertising columns as they should and can be <m ( edi. Remember these lacts: He wj i reads the little crossroads newspaper and the larger newspapers of the tairsized towns is a man who buys ei*o lathing. He lives in a house and oil the land that he owns. Fie is in.iercoii d in everything the business men ;ue doing. ') hrough good advertising you can sell him anything from the raiut on the roof of his house to the ceir.cnt on the floor of his cellar. Everything between the roof and the cell ir. cveiything in the barn, andi every tool in the field he buys and you nnv tell Inn. He is not like the dweller in the big city flat who gets his wat-r through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a icartymade suit of clothes and a dinner in a box or tin. ilie man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implcnents, furniture, carpets, oils. In this room are 250 men and individuals. Some of j them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man hero could more piofitably advertise in a country newspaper in proportion to its circulation than m any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and: lias a large circulation, 75 per cent of :ts readers being farmers. Its district is centrally situated (being half way between Wellington and Palmcrston North) in a rich farming community. Send for sample conies and advertising rates. Kidney Sufferers net Little Rest or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one coutiruai ronnM ol pain. You can't rest at night when there's backaciie. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable .it work with ai ting pains and blinding dizzy spells. Neglect (l.i'se ailments and serious troubles May follow. Begin using Doan's Backache Kidney Pills at the first sign of disorder. Thousands have testified to their ment. Mr W. G. Entwistle, Union street, Fox ton. says:— years i was a great sufferer from disordered kidneys, the chief mptouis being terrible backache, head aches and irregular secietions. No one lias any idea how i suffered, the pain iu my back boing something awful slid I could get no rest from it day or night. I was often so bad that I could not attend to my work, and had to stay iu bed for days. As time went o;i 1 got no belter, notwithstanding tlio fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad I was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottle at once and used them with very pleasing result* Relief came almost immediately and as I continued with the remedy I noticed a marked improvement in my health, and by the time 1 had taken six bottles of Doan's Backache Kidney Pills 1 was completely cured. I aJwi.ys keep tfiis remedy in the house now and take a dose occasionally as I think the kidneys need a tonic sometimes." Doan's Hackache Kidney Pills are .-.old by all chemists and storekeepers at .is per bottle hoitle<s |(i S C-,,]) nr wi'l be posted h: K<v-tor-McClellnn Co., 76 Pitt-tsreet, Sydr.PT, | Put he sum ynu net. DOAN'S. ('»« "NAZOI>"-«.D(1 yon won' + . keep a col.l «r «<>r« throat above a day or t-wv \<-t* Hip * oliArai. G»'t a iwttU TO-DAY. Always order ■ "Nuzol" by name. Votbing else is "just as good" for coughs and colds and sore throats. Be sure you get genuine "Nasol."--Advt