Page 4 Advertisements Column 4

Horowhenua Chronicle, 23 September 1916, Page 4

COUNTRY Is" E W SPA PEES GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be nt edi. Remember th&se iacts: He who reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a. man who buys ev-ir 7 - thing. He lives in a house and on the land that he owns. He is interested in everything the business men ?io doing. Through good advertising you can sell him anything from the naint on the roof of his house to the cement on the floor of ins cellar. Everything between the roof and the cell ir. everything in the barn, and every tool in tiie field he buys and you m.iv sell l*im. He is not like the dweller in the Uig city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a jcadytnade suit of clothes and a re.i'ly-madi dinner in a bos or tin. ihe man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than Tn any other publication on earth. I emphasize the value of the c'outry newspaper as ail advertising medium for it has that value." . The Hoiowhenua Daily Chronicle is a country newspaper and has a large circulation, 75 per cent of its roaders being farmers. Its district is centrally situated (being half way between Wellington and Palmcrston North) in a rich farming community. Send for sample copies and advertising rates. Kidney Sufferers get Little Rest or Comfort, There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. Yon can't be comfortable at work with arting p&ins and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kidney Tills at the first sign of disorder. 1 bousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, gays:—"l'"or years i was a great sufferer from disordered kidneys, the chief mptoius being terrible backache, headaches and irregular 6ccietions. No one has any idea how jl suffered, the l»aiu in my back being something awful end 1 could get no rest from it day or night. I w:>s often so bad that 1 could not attend to my work, and had tj stay in bed for days. As t.nie went oa 1 got no better, notwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when T really svas very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottle at onto and used them with very pleasing result* Relief came almost immediately and as I continued with the remedy I notice's" a marked improvement in my health, j and by the time 1 had taken six bottles of Doan's Backacho Kidney Pills 1 was completely cured. I alwtys keep this remedy in the house now and take a dose occasionally as I think the kidneys need a'tonic sometimes.'' Doan's Hackache Kidney Pills are sold by all chemists and storekeepers at i)s per bottle (sis bottles lfis fid) or will be posted hr "Foeter-McClellan Co., 76 Pitt-tsraet, Sydney. I Hut be sure you Ret DOAN'S. i L'se "NAZOV and yon won't keep a j t&d cold or ,»or<> throat above a day or t»o. Act* like a charm. Get a bot♦U TO-DAY. Adrt. Alwnys orcTer "Nazcl" by name. Nothing else is "just as good" for coughs and colds and sore throats. Be sure you get genuine "Nasol." - Actvt