Page 4 Advertisements Column 5

Horowhenua Chronicle, 22 September 1916, Page 4

M—wm———» COUNTRY NEAVSPAPERS GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be ut :iv edi. Remember these I acts : He wno reads the little crossroads newspaper and the larger newspapers of the fansized towns is a man who buys everything. He lives 'in a house and on the land tliat he owns. He is interested in everything the business men ,iie doing. Hi rough good advertising you can sell him anything from the naint on the roof of his house to the cement on the floor of iiis cellar. Everyth'iig between the roof and the cell ir. everything in the barn, and every too) in the field ho buys and you rn-iv sell Hm. He is not like the dweller in tho big city flat who gets his through a pipe, his light through a wire, his heat from the basement, and whose "shopping consists in get tin. '5 a readymade suit of clothes and a re.idy-madi dinner in a box or tin. the man who reads the country newspaper buys'everything. He buys pumps, lamps, .stoves, automobiles, clothing,- dresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'iit a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the coutry newspaper ns an advertising medium for it has that value." The Horowlicnua Daily Chronicle is a country newspaper and l has a large circulation, 75 per cent of its roaders being fanners. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising rates. Kidney Sufferers got Little Rest or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney « trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suflfer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You. can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years i was a great sufferer from disordered kidneys, the chief mptoius being terrible backache, headaches and irregular secielions. No one liat; any idea liow i suffered, tho pain in my back being something awful end 1 could get no rest from it day or night. 1 was often so bad that I could not attend to my work, and had to stay in bed for days. As time went on I got no better, notwithstanding the fact that 1 took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent l for a bottle at once and used them -with very pleasing result* Relief came almost immediately and as I continued with tho remedy I a marked improvement m my health, and by the time 1 had taken six bottles of Doan's Backache Kidney Pills I was completely cured. I alwr.ys keep this remedy in the house now and take a dose occasionally a.s I think the kidneys need a tonic sometimes." Doan's Hackache Kidney Pills are sold by all chemists and storekeepers at ,')s per bottle (six bottles Ifis (id) or wi'l be posted b ,* Focter-McClellan Co., 76 Pitt-tsreet, Sydney. Hut be sure you get DOAN'S.

Ote "TnAZOTj" »nd yon non'i kwp a had ooH or «ore throat above a day or t»". .Vote lii® a oh Arm. Got a bot♦l* TODAY. AJrfc. Always order "JfriKoV* lay name. Xothinsj else is "just as good" for cough's and colds and sore throats. Be sure you got genuine "Naeol." —Advt.