Page 4 Advertisements Column 4

Horowhenua Chronicle, 20 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS. .

At a meeting of the American Advertisers' Asoseiation, Arthur Brisbane said:—Not the country publisher but 1 the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the j country newspapers' advertising eolnmns as they should and can be ut i;/ edi. Remember these raots: He ivflo [ reads the little crossroads newspaper and the larger newspapers of the faivsized towns is a man who buys ovji"'- | thing. He lives in a house and on the land that he owns. He is interested in everything the business men pia I doing. Through good advertising you 0:111 sell him anything from the, rxaint 011 the roof of his house to the cementon the floor of his cellar. Everyt'rng between the roof and the cell ir. everything in the barn. and. every tool in the field he buys and you miv sell hrm. He is not like the dweller in the big city flnt who gets his wat-.T through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a dinner in a box or tin. lhe man who reads the country newspaper buys cveiything. He buys pumps, lamps, I stoves, automobiles, clothing, diresses, b::oks, paints, farm implements, furniture, carpets, oils. In this room are Joo men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more piofitably advertise in a country newspaper in proportion to its circulation than in any other publication 011 earth. I emphasize the value of the coutry newspaper as an advertising medium for it lias that value." The Hoiowhenua Daily Chronicle is a country newspaper and: has a large circulation, 75 per cent of its readeis being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample conies and advertising rates. Kidney Sufferers get Little Rest or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. \ou suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. Von can't bo comfortable at work with arting pains and blinding dizzy spells. Neglect t!:i:se ailments and serious troubles May follow. Begin using Doan's Backache Kulney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, Ba y S : —"For years X was a great sufferer from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular seciefions. No 0110 has any idea how 1 .suffered, the pain in my back being something awful end I could get 110 rest from it day or night. I wi.'.s often so bad that I could not attend to my work, and had to stay in bed for days. A.s lime went oa i got uo better, notwithstanding the fact that 1 took all sorts of medicines, and I used to wonder if 1 ever would get well again. One day when I really was very bad 1 was urged to give Doan's Backache Kidney Pills a trial. 1 sent for a bottle at once and used them with very pleasing result* Relief came almost immediately and aj I continued with the remedy 1 notices" a marked improvement in my health, and by the time I had taken six bottles of Dean's Backacho Kidney Pills 1 was completely cured. I ftlwtys keep tain remedy in t.he house now and take a dose occasionally as 1 think the kidneys need a tonic sometimes.'' Doan's Backache Kidney Pills are sold by all chemists and storekeepers at iJs per bottle (six bottles Vis Od) or wi'd bo posted h,' Focter-McClellan Co., 76 Pitt-tsraet, Sydn«r. Tint he Biiro yon (ret DO AN S.

Ufa "NAZOL" and yon won't keep a bad oold or sore throat above a day or two. Act* like a charm. Get a bot- ♦ U TO-DAY. *dr&. Always orclei' "X'azol" by name. Nothing plso is "just as good" for cough's and colds nn<l soro throats. Be sure you get genuine "Natol."—Advt.