Page 4 Advertisements Column 5

Horowhenua Chronicle, 19 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS.

At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be in

edi. Remember these raots: He wno reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys evor-'-thing. He lives in a house and on the land that he owns. He is interested in everything the business men pio doing. Through good advertising you oan sell him anything from the ;>ainfc on the roof of his hou6e to the cement on the floor of his cellar. Everyth : n<i between the roof and the cell ir, everything in the barn, and every tool in the field he buys and you mav sell him. He is not like the dweller in the big city flat who gets his water through a pipe, his light through a .wire, his heat from the basement, and whose shopping consists in getting a i eadyinade suit of clothes and a re.vly-madt dinner in a box or tin. rhe man who reads the country newspaper buys everything. He buys pumps, lamps,' stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpete, oils. In this room are '250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than in any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value."

The Horowhenua Daily Chronicle is a country newspaper and: lias a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising rates.

Kiduey Sufferers get Little Re6t or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is ono continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with artiug pains and blinding dizzy spells. Neglect tbi.se ailments and serious troubles may follow. Begin using Doan's Backache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, | 6ays:—"For years i was a great sufferer from disordered kidneys, the chief mptoins being terrible backache, headaches and irregular seciefions. No one has any idea how I suffered, the pain in my back being something awful and I could get no rest from it day or night. I was often so bad that I could not attend to my work, and had to stay in bed for days. A.s time went ou I got no better, nothwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottlo at once and used them with very pleasing results Relief came almost immediately and aa I continued with the remedy I noticed a marked improvement in my healthand by the time I had taken sis bottles of Doan's Backache Kidney Pills I was completely cured. I always keep this remedy in ■ the house now and take a dose occasionally as I think the kidneys need a tonic sbmetimes." Doan's Backache Kidney Tills are sold by all chemists and storekeepers at hs per bottle (six bottles 16s 6d) or will be posted br Focter-McClellan Co., 76 Pitt-tsroet, Sydney. Hut be sure you fcet DOAN'S. Die "NAZOL" "and yon -won'V keep a bad oold or sore throat abore a day or two. Acta like a charm. Get a feotU* TO-DAY. Adrt. Always order "Niazol" by name. Nothing else is "just as good" for coughs and colds and sore throats. Be sure you get genuine "Nazol."—Adrt.