Page 4 Advertisements Column 5

Horowhenua Chronicle, 18 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD ItESULTS.

At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from tho fact that our merchants and manufacturers have not utilised tho country newspapers' advertising columns .as they shou!<3 and can be m .r edi. Remember these la-ots: He wyio reads the little crossroads newspaper and the larger newspapers of tho fairsized towns is a man who buys everything. He lives in a house and on the land that he owns. He is interested in everything the business men ;■ i o doing. Through good advertising you can sell him' anything from the naint on the roof of his house to the cement on the floor of iiis collar. Everyth : ng between tho roof and the cell ir. everything in the barn, and; every tool in the iield lie buys and you nnv sell Mm. Ho is not like the dweller in the big city flat who gets his w-ater through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a leadyjiiadc suit of clothes and a re.i'ly-madi dinner in a box or tin. lhe man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, b"ok.s. paints, farm implements, furniture, carpets, oils. In this room are 250 ir.cn and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a

man who lias anything to sell that lie cannot scil to the reader of a country newspaper. And every man here could morr piofitably advertise in a country newspaper in proportion to its circulation than In any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value."

The Horowheiiua Daily Chronicle is a country newspaper and: has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palnierston North) in a rich farming community. Send, for sample copies and advertising rates.

Kidney Sufferers get Little Rest or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. Yon can't rest at night when there's backache. You suffor twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. Yon can't he comfortable at work with arting pains and blinding dizzy spells. .Neglect tht.se ailments and serious troubles may follow. Begin using Doau's Backache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years i was a great sufferer from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular secieiions. No one has any idea licw i suffered, the pain in my back being something awful end I could get no rest from it day or night. ' I wi's often so bad that I could not attend to my work, and had to stay in bed for days. As time went o;i I got no better, notwithstanding tho fact that I took all sorts of medicines, and I used to wonder if I over would get well again. One day when 1 really was very bad 1 was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottle at once and used them with very pleasing rcsultv Relief came almost immediately and aa I continued with tho remedy I a marked improvement in my health, and by tho time I had taken six bottles of Doan's Backache Kidney Pills I was completely cured. 1 always keep this remedy in tho house now and tako a dose occasionally as 1 think the kidneys need a tonic sometimes." Doan's Backache Kidney Pills are sold by all chemists and storekeepers at 3s per bottle (six bottles Ifis (id) or wi'l be posted h.* Footor-McClellan Co., 76 Pitt-tsraet, Sydney. Jlnt be sure you Ret DOAN'S. «r- ieewmK^«iFaWua*iCto - 3u D*e "NAZOL" and yon won't ke«p a bad cold or irore throat above a day or two. Acta lil® a charm. Get a hotM* TO-DAY. 4'JtS. Al-vynys order "X>azol" by name. Nothing else is "just aa good" for j coughs and colds and sore throats. Be Biire yCu got genuine "NaEol."—Advt.