Page 4 Advertisements Column 5

Horowhenua Chronicle, 16 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD RESULTS. * —

At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said: —Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be ut m edi. Remember these iaots: He Wjl'> reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys etwthing. He lives in a house and on the land that he owns. He is interested in everything the business men oio doing. Through good advertising you can sell him anything from the ;>aiut on the roof of his house to the cement on the floor of his cellar. Everyth : ng between the roof and the cell ir. everything in the barn, and) every tool in the field he buys and you m-iv sell 1-im. He is not like the dweller in the big city flat who gets his water through a pipe, his light through a wire, liis heat from the basement, and whose shopping consists in getting a lead.vmade suit of clothes and a really-made dinner in a box or tin. ilie man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to the reader of a country newspaper. And every man here could more piofitubly advertise in a country newspaper in proportion to its circulation than In any 'other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and; has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising rates.

Kidney Sufferers get Little Rest or Comfort. There- is little sleep, little rest, little peace for many a sufforer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years i was a great sufferer from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular secretions. No one has any idea how i suffered, tho pain in my back being something awful end I could get no rest from it day or night. I was often so bad that 1 could not attend to my work, and had to stay in bed for days. As time went ou I got no better, notwithstanding , - the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad i was urged to give Doan's Backache Kidney Pills a trial. I sent for a bottle at once and used them with very pleasing result* Relief came almost immediately and as I continued with tho remedy I a marked improvement in my health, and by the time I had taken six bottles of Doan's Backache Kidney Pills I was completely cured. I always keep -this remedy in the house now and take a dose occasionally as I think tho kidneys j need a tonic sometimes." Doan's Backache Kidney Pills are sold by all chemists and storekeepers at its per bottle (six bottles 16s 6d) or will bo posted b; Focter-McClellan Co., 76 Pitt-tsreet, Sydney. Hut be sure yon. get DOAN'S. Ose "NAZOL" and yon won't keep a bad oold or sore throat above a day or tiro. Acta like a charm. Get a l*>ttl# TO-DAY. Adrti. Always order "N'azol" by name. Nothing else is "just as good" for coughs and_ colds and sore throats. Be sure you get genuine "Naßol."—-Adrt.