Page 4 Advertisements Column 5

Horowhenua Chronicle, 15 September 1916, Page 4

P———3> COUNTRY NEWSI'APEPv.S GIVE GOOD RESULTS.

At a meeting of. the American Advertiseis' Asosciation, Arthur Brisbane said:—Xot the country publisher' but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised tlio country newspapers' adveitising columns as they should and can be ut . ■"di. Remember these lacts: He wa.r reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys evjr *- thing. He lives in a house and on I.lm land that he owus. He is interested in everything the business men 01 o doing. Through good advertising yon can sell him anything from the 011 the roof of his house to the cement on the floor of iiis cellar. Every th ; ng between the roof and the cell ir. everything in the barn, and every tool in the field lie buys and you miv s-ell 1-im. He is not like the dweller in the big city flat who gets his wafer through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a *j earlymade suit of clothes and a re.i'ly-madi dinner in a box or tin. rhe man who reads the country newspaper buys tvei y thing. . He buys pumps, lamps, stoves, automobiles, clothing, dresses, broks, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that lie cannot se!l to the reader of a country newspaper. And every man here could more piofitably advertise in a country newspaper in proportion to its circulation than In any other publication an earth. I emphasize the value of the con try newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and: has a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Palmerston North) in a rich farming community. Send for sample copies and advertising rates. Kidney Sufferers get Little Rest or Oomfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. Youi can't be comfortable at work with arting pains and blinding dizzy spells. .Neglect these ailments and serious troubles :iiay follow. Begin using Doan's Backache KfHney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says :—"For years i was-a great sufferer from disordered kidneys, the chief niptoms being terrible backache, headaches and irregular secretions. No on« has any idea how i suffered, the pain in my back being something awful end I could get no rest from it day or night. I wus often so bad that 1 could not attend to my work, and had to stay in bed for days. As time went oa I got no better, notwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really was very bad 1 was urged to givo Doan's Backache Kidney Tills a trial. 1 sent for a bottle at once and used them with very pleasing result* Relief came almost immediately and aa I continued with tho remedy I a marked improvement m my health, and by the time I had taken six bottles of Doan's Backache Kidney Pills I was completely cured. I always keep this remedy in the house now and take a dose occasionally as I think the kidneys need a tonic sometimes." Doan's Backache Kidney Pills are sold by all chemists and storekeepers at. i)s per bottle (six bottles Ifis 6d) or will bo posted h,* Focter-McClellan Co., 76 Pitt-tsreet, Sydn«T. Rnt be sure you get DOAN'S.

Dm "NAZOL" and yon won't km; a bad oold or ®ore thTo*t above a day ox two. Acrt* like • charm. • Set a botTODAT. 4drt. Always order "Tfiazol'*. by name. Nothing else is "junt as good" for cough's and colds and sore throats. Be sure you get genuine "Naaol."— Advl