Page 4 Advertisements Column 5

Horowhenua Chronicle, 14 September 1916, Page 4

COU.NTRY~ NEWSPAPERS GIVE GOOD RESULTS. At a meeting uf the American Advertisers' Asosciatic 11, Arthur Brisbane said: —Not the country publisher but the business man is the chief sufferer from tho fact that our merchants and maniiiacturcrs have not utilised the country newspapers' advertising columns as they should and can be nr. . ed:. Remember the.se laots: He wu.i reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys evor-'-thing. He lives in a house and on i.hn land that he owns. He is interested in everything the business men aie doing. Through good advertising you can sell him anything from the :>aint on the roof of his house to the cement on the floor of his cellar. Everything between the roof and the cell ir, everything in the barn, andi every tool in the field he buys and you miv sell £im. He is not like the dweller in the big city flat who gets liis water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a lead.vmade suit of clothes and a r°a,dy-mad< dinner in a box or tin. lhe man who rends the country newspaper buys eveiything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, bcoks. paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man wito has anything to sell that lie cannot se!l to the reader of a country newspaper. And every man here could more piofitably advertise in a country newspaper in proportion to its circulation than in'any other publication on earth. I emphasize the value of the coutry,. newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and) lias a large circulation, 75 per cent of its readers being farmers. Its district is centrally situated (being half way between Wellington and Pahnerston North) in a rich'farming community. Send for sample copies and advertising rates.

Kidney Sufferers get Little Re6t or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is ono continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. Yo;i can't be comfortable at work with arting pains and blinding dizzy spells. Neglect tbjse ailments and t serious troubles may follow. Begin using Doan's Backache Kidney Pills at the first sigu of disorder. Thousands have testified to their merit. Mr \V. G. Entwistle, Union street, Foxton, says:—"For years x was a great sufferer from disordered kidneys, the chief uiptoms being terrible backachc, headaches and irregular secretions. No one lias any idea how l suffered, the pain in my back being something awful and 1 could get no rest from it day or night. I was often so bad that I could not attend to my work, and iiad to stay in bed for days. As time went on 1 got no better, nobhwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day when I really ivas very bad 1 was urged to give Doan's Uackaehe Kidney Pills a trial. 1 sent for a bottle at once and used tlmra with very pleasing result* Relief came almost immediately and an I continued with the remedy I a marked improvement m my health, and by the time I had taken six bottles of Doan's Backache Kidney Pills 1 was completely cured. I always keep tflia remedy in the house now and take a dose occasionally as T think the kidneys need a tonic sometimes.'' Doan's Hackache Kidney Pills are sold by all chemists and storekeepers at os per bottle (sis bottles lfis (3d) or will bo posted h; Footer-McClellan Co., 76 Pitt-tsraet, Sydney. Hnt be sure you Ret DOAN'S. tr n nr i tin ■«! a Dm "NAZOL" and yon wonH k<wp a bad oold or pore throat above a day or two. Acta like a charm. Get a bottl« TO-DAY. Ad**. Always order "Niazol" by name. Nothing else is "just as good" for cough's and colds and eore throats. Be sure you get genuine "Naeol."—Advt