Page 4 Advertisements Column 4

Horowhenua Chronicle, 13 September 1916, Page 4

j COUNTRY NEWSPAPERS GIVE I GOOD RESULTS. At a meeting of the American Advertisers' Asoseiation, Arthur Brisbane said:-«-Not tlie country publisher but the business man is the chief sufferer from the fact that our merchants and mauulactiuers have not utilised the country newspapers' advertising columns as they should and can be ut'lis ,'d.. Remember these -iacts : He wn-.i reads the little crossroads newspaper and tiie larger newspapers of tho fairsized towns is a man who buys evji"'thing. He lives in a house and on the land that lie owns. He is interested in everything the business men tno doing. Through good advertising you can sell him anything from the naint on the roof of his house to the cement on the floor of his cellar. Jiveryth'ng between the roof and the celnr. every- < thing in the barn, andi every tool in ! the field lie buys and you nuv sell Hm. He is not like tho dweller in the big city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a r<?.vly-mad(. dinner in a box or tin. ±'lie man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, dresses, - books, paints, farm implements, furni- - fcure, carpets, oils. In this room are : :250 men and individuals. Some of j them represent a dozen manufacturing ' j enterprises and more. There is'nt a mau who lias anything to sell that he - cannot sell to the reader of a country i newspaper. And every man here could ? more piofitably advertise in a country - newspaper in proportion to its circulation than In any other publication on earth. I emphasize the value of the coutry newspaper as an advertising t medium for it has that value." The Horowhonua Da'ily Chronicle is a country newspaper and: has a large circulation, 75 per cent of its roaders being fanners. Its district is centrally situated (being half way between Welj iington and Palmerston North) in a t rich farming community. Send for . sample copies and advertising rates. Kidney Sufferers get Little Rest or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges I nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using Doan's Backache Kfdney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. j G. Entwistle, Union street, Foxton, says:—"For years l was a great sufferer from disordered kidneys, the chief mptoms being terrible backache, headaches and irregular secretions. No one has any idea how l suffered, the pain in my back being something awful ' and I could get no rest froiu it day ? or night. I was often so bad that I 1 could not attend to uiy work, aDd had to stay in bed for days. As time went oa 1 got no better, notwithstanding the fact that I took all sorts of medicines, and I used to wonder if I ever would get well again. One day vriien I really was very bad i was urged to give Doan's Backache Kidney Pills a i. trial. I sent for a bottle at once and s used them with very pleasing result* • Relief came almost immediately and as i I continued with the remedy I i a marked improvement in my health, i and by the time I had taken six bottles of Doan's Backacho Kidney Pills I yas • completely cured. I always keep ttiia remedy in the house now and take a dose occasionally as I think the kidneys need a tonic sometimes.'' Doan's Backache Kidney Pills are sold by all chemists and storekeepers at Us per bottle (six bottles lGs 6d) or will be posted b,' Focter-McClellan Co., 76 Pitt-tsraet, Sydney. Rut be sure you get DOAN'S. Dte "NAZOL" and yon won't keep a ' bad cold or eore throat above. * day or two. Acts like a charm. Get a botUa TO-DAY. Adrt. AJwnys order "Niaaol'V by name. Xotlilng else-is "just as good" for cough's and colds and sore throats. Be sure you get genuine "NaEol."—Advt.