Page 4 Advertisements Column 5

Horowhenua Chronicle, 12 September 1916, Page 4

i——g—— COUNTRY NEWSPAPERS GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising, columns as they should and can be ut : . lied. Remember these iaots: He wao reads the little crossroads newspaper and the larger newspapers of the fairsized towns is a man who buys everything. He lives in a house and on the land that he owns. He is interested in everything the business men 010 doing. Through good advertising you oan sell him anything from the naint on the roof of his house to the cement on the floor of his cellar. Every th : ng between 1 the roof and the cell ir, everything in the barn, audi every tool in the field he buys and you mav sell him. He is not like the dweller in the big city flat who gets his water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a r°,i'ly-nutd<. dinner in a box or tin. ihe man who reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of ) them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything to sell that he cannot sell to. the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than In any other publication on • earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value." The Horowhenua. Daily Chronicle is a country newspaper and: has a large 1 circulation, 75 per cent of its readers being farmers. It 6 district is centrally s situated (being half way between Wellington and Pahnerston North) in a " rich farming community. Send for sample copies and .advertising rates. Kidney Sufferers get Little Rest or vJomfort. There is little sleep, little rest, little 1 peace for many a sufferer from kidney ' trouble. Life is one continual round of pain. You can't rest at night when there's backache. You suffer twinges nd "stabs" of pain, annoying urinary ' disorders, lameness and nervousness. You can't be comfortable at work with arting pains and blinding dizzy 6pells. those ailments and serious ' troubles may follow. Begin using „ Doan's Backache Ktflney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years i was a great sufferer from disordered kidneys, the chief niptoms being terrible backache, headaches and irregular secretions. No one has any idea how 1 suffered, the pain in my back being something awful cud I could get no rest from it day or night. I was often so bad that I could not attend to my work, and iiad to stay in bed for days. As time went on I got no better, notwithstanding the fact that I took all sorts of medi- | cines, and I used to wonder if I ever would get well again. One day when | I really was very bad 1 was urged to | give Doan's Backache Kidney Pills a I trial. ' I sent for a bottle at once and used them with very pleasing result* Relief came almost immediately and as | I continued with the remedy I a marked improvement m my health. | and "by the time I had taken six bottles | of Doan's Backache Kidney Pills I was completely, cured. J always keep this remedy in the house now and take a dose occasionally as J think the kidneys need a tonic sometimes." Doan's Backache Kidney Pills are sold by all chemists and storekeepers at Us per .bottle (six bottles lGs 6d) or will he posted bv Footer-McClellan Co,, 76 Pltt-tsreet. Sydney. But be sure you get DOAN'S.

; Ota "NAZOL" And yon won't keep a . bad oold or «oro throat above ft day or two. Act* like a oharm. Get & lwtUs TO-DAY. Aavfc. Always order "Nazpl" by name. No tiling else is "just as good" for cough's and colds and sore throats. Be sure you get genuine "Naeol."— Advt.