Page 4 Advertisements Column 5

Horowhenua Chronicle, 7 September 1916, Page 4

COUNTRY NEWSPAPERS GIVE GOOD iRESULTS. v At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said: —Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be ntiliv edi. Remember these tacts: He who reads the little crossroads newspaper and the larger newspapers of the fairsized, towns is a. man who . buys everything. He lives in a house and on the land that he owns. He is interested in everything the business men oio doing. Through good advertising you can sell him anything from the .naint on the roof of his hou6e to the cement on the floor of his cellar. Everyth'ng between the roof and the cell ir. everything in the barn, andi every tool in the field he buys and you may sell him. He is not like the dweller in the ffig city flat who gets His water through a pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readymade suit of clothes and a ready-made, dinner in a box or tin. I'lie man wlio reads the country newspaper buys everything. He buys pumps, lamps, stoves, automobiles, clothing, diresses, books, paints, farm implements, furniture, carpets, oils. In this room are 250 men and individuals. Some of them represent a dozen manufacturing enterprises and more. There is'nt a man who has anything .to sell that he cannot sell to the reader of a country newspaper. And every man here could more profitably advertise in a country newspaper in proportion to its circulation than m any other publication on earth. I emphasize the value of the coutry newspaper as an advertising medium for it has that value." The Horowhenua Daily Chronicle is a country newspaper and: has a large circulation, 75 per cent of its readers being farmers. - Its district is centrally situated (being half way between. Wei-

lington and t Palinerston North) jin a rich farming community. Send for sample copies and advertising rates.

Kidney Sufferers get Little Rest or Comfort. ' There is little sleep, little rest, little peace for many a sufferer from kidney ' trouble. Life is one continual round of pain. You can't rest at night when e . there's backache. You suffer twinges nd "stabs" of pain, annoying urinary disorders, lameness and nervousness. You can't be comfortable at work with arting pains and blinding dizzy spells. Neglect these ailments and serious troubles may follow. Begin using _ Doan's Backache Kidney Pills at the first sign of disorder. Thousands have testified to their merit. Mr W. G. Entwistle, Union street, Foxton, says:—"For years 1 was a groat sufferer from disordered kidneys, the chief inptoms being terrible backache, head- ( aches and irregular secrefionß. No one has any idea how i suffered, the pain in my back being something awful and T could get no rest from it /day or night. I was often so bad that I could not attend to my work, and had to stay in bed for days. As time went on I got no better, 110thwithstanding | the fact that I took all sorts of, niedi- | cines, and I used to wonder if I ever | would get well again. One day when I I really was very bad 1 was uirged to | give Doan's Backache Kidney Pills a trial. I sent for a bottle at once and I used them with very pleasing result* J Relief came almost immediately and as | I continued with the remedy I noticed | a marked improvement mmy health. | and by the time I had taken six bottles | of Doan's Backache Kidney Pills I was k completely cured. I always keep tnis remedy in the house now and take a dose occasionally as I think the kidneys need a tonic sometimes." Doan's Backache Kidney Pills are sold by all chemists and storekeepers at bs per bottle (six bottles ~ 16s 6d) or will be posted b7 Focter-McClellan Co., 76 Pitt-tsreet, Sydney. I But be sure you get DOAN'S.

\ . Use "NAZOL" and yon -won'\ keep a - bad oold or sorethroat abore a day or two. Aota like a oharm, Get a kotila TO-DAT. t Adrk. ' Always order,"Nbeol" by name. Nothing else is "just as good" for coughs and colds and sore,throats. Be sure you get genuine "Naeol."—Advt.