Page 4 Advertisements Column 5

Horowhenua Chronicle, 4 September 1916, Page 4

OOILNTRY NEWSPAPERS GIVE GOOD RESULTS. At a meeting of the American Advertisers' Asosciation, Arthur Brisbane said:—Not the country publisher but the business man is the chief sufferer from the fact that our merchants and manufacturers have not utilised the country newspapers' advertising columns as they should and can be hi. • edi. ■ Remember these laots: He w-io reads the little crossroads newspaper and the l:;rger newspapers of tlio faivsised towns is a man who buy 6 esvi"»thing. He lives in a house and on tlio land that be owns. He is intercs-crd in everything the business men om

doing. Through good advertising yon can sell him anything from the rwunt on the roof of his house to the cement on the floor of his cellar. Everything t between the roof and the cell ir. every- I 1 | thing in the barn, and: every tool in ( the field lie buys and you m-iv sell him. j | He is not like the dweller in the* big city flat'who gets his water through a J pipe, his light through a wire, his heat from the basement, and whose shopping consists in getting a readytrade Miit or clothes and a r« idy-iiuid. ('inner in a box or tin. rhe man who reads the country newspaper buve ev- " ei y thing. He buys pumps, lamps, J stoves, automobiles, clothing, diresses. ( b oks, paints, farm implements, furniture. carpets, oils. In this room are | '210 men and individuals. Somo of I them represent a dozen manufacturing P enterprises and more. There is'ut a 11 man who has anything to sell that ho I cannot sell to the reader of a country newspaper. And every man here could ' more piofitably advertise in a country II newspaper in proportion to its circula- '' tion than In any other publication on *' earth: I emphasize the value of the lt coutry newspaper as an advertising ?s . mediiun for it has that value." The Horowheuua Daily Chronicle ii n a country newspaper and: has a largo j0 circulation, 75 per cent of its readers being farmers. Its district is central]," situated (being half way between Welcs lington and Palmerston North) in ii y rich farming community. Send for ly sample copies and advertising rates, v- — ~ Kidney Sufferers get Little Rest or Comfort. There is little sleep, little rest, little peace for many a sufferer from kidney trouble. Life is one continual rouind of pain. You can't rest at night when there's backache.- You suffer twinges nd "stabs" of pain, annoying urinary r, disorders, lameness and nervousness. You can't be comfortable at work with ns arting pains and blinding dizzy spells ~f Neglect these ailments and serious v- troubles .'nay follow. Begin using !; Doan's Backache Kidney Pills at the # hist sign of disorder. Thousands iy have testified to their merit. Mr W. oe G. Entwistle, Union street, Foxton. says:—"For years x was a great suffer- ,. s er faoni disordered kidneys, the chief kj mptoms being terrible backache, head aches and irregular secretions. No one has any idea how l suffered, the pain in my back being something awiul • and 1 could get no rest from it day , or night. I was often so bad that i could not attend to my work, and had

to Stay in bed for days. As time went ou I got 110 better, noth withstanding the fact that I took all sorts of medicines,, and I used to wonder if I ever would get well again. One day when I really was very bad i was urged to give Doan's Bacbache Kidney Pills a trial. 1 sent for a bottle at onco and used them with very pleasing resulU Relief came almost immediately and as I con tinned with the remedy I notice* a marked improvement ui my health, and by the time 1 had taken six bottles of Doan's Backache Kidney Pills 1 was completely cured. I always keep tftia remedy in the house' now and take a dose occasionally as I think the kidneys need a tonic sometimes.'' Doan's Backache Kidney Pills are sold by all chemists and storekeepers at as per bottle (six bottles 16s 6d) or will be posted by Focter-MoClellan Co., 76 Sydney. But be sure yon get DOAN'B- - "NAZOL" and yon wonH ken* a bad oold or »re tkro*t abore a d*7 w two. Acta like a ©harm. ®*t * TO-DAT. Always order "N'aeol" by name. Nothing else is "just as good" for coughs and colds and sore throats. Be sure yon get genuine <r Naßol. — Advt