Page 4 Advertisements Column 3

Horowhenua Chronicle, 1 April 1916, Page 4

JTKADFAST CONFIDENCE. Could! stronger proof ol the merit ol ally product bo desired than tho statements of grateful endorsers who sa.y their confidence has been undiminished by the lapse ol timei' These are the kind of statements that are appearing in your local papers tor Doan's Backache Kidney Pills. They are twice-told and continued with now e' - thusiasm. Can any reader doubt tin following? Mr J. W. De Blois, itaufurly-stra.it, Palmerstcn North, says:—Doan's backache Kidney PilLs are ;j. fine remedy for rheumatism. I have proved this, and am sure, froiu my experience, that they ore quite as good as they are claimed to be. 1 Buffered from rheuwho toad heard o« a cure by 1)-.- u> matism for years, and one day a Backache Kidney Pills, ad,vised me to try this remedy. ' J. got some without i delay, and used them with very satisfactory results. 1 can faithfully reeI ommend Doan's -Backache Kidney i J iIU to any other sufferers." Twelve months later Air De Bio is says:—"My cure has proved a permanent one, no sign of rheumatism fiaving returned since it was effected about two years ago.'' Don't neglect your kidneys, for it you keep your kidneys well they will keep you well. Doan's Backache Kidney Pills keep the kidneys well. "A word to the wise is enough." For sale by all chemists and storekeepiis at 3s per bottle (six bottles 16s tid), or will be posted on receipt of price by Foster McOlellan Co., i(J Pitt-street, Sydney. "~But, bo sure you get DOAN'S.

ON ADVERTISING The true test of advertising is the effect it produces. . A business noticu in a paper that is not opened regularly obviously is of less use than an advei* tisement in a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the ditstri'** A big proportion ot- the farmers suDseribe to it, anil otners see it at their neighbours' houses or the creameries. The story of the transfer of ite news items to the steaks and jhops is ben trovato but untrue, tlu purveyors of joints and entrees use plain paper, and preserve r J ho Chronicle for future reference. The tov, unpeople all take The Chronicle; moid of them from The Chronicle runner; a doaen or so from their neighbours front gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is The Chronicle 3 spoeiulitv and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and geu>vai happenings. In the city newspapers with their eight or sixteen pages oi minion type, an advertisement is burted; but in The Chronicle s four openfaced pages of leaded brevier the business announcements cateii tho eye of all who open the paper. It pays to advertise : the proof is to bo lound in the various profitable and growing retail businesses of Levin. jlany of 'J he Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles o I good quality are tho bedrock of 6uc.:ess ful business, but the copuig-stouo ol profit is publicity. A seller of cray lish who covers iiis cart with the tarpaulin of concealment and exercises not nia vocal organs gathers no pence, iso. too, the business man who ninins publicity has for his lot the aadneea oi profits curtailed and the guerdon oi moths *nd weevils