Page 4 Advertisements Column 3

Horowhenua Chronicle, 30 March 1916, Page 4

jLKADFAST CONFIDENCE. Couid; stronger proof ot the merit ol any product be desired liiau the statements oi grateful eudoraeis who say their confidence has been undiminished by the lapse or timet 1 These are the hind of statements that are appearing in your local papers tor Doan's Backache Kidney Pills. They are twice-told and confirmed with new erthusiasm. Can any reader doubt the following? Mr J. W. Do Blois, llani'urly-street, Palmerstcn North, says:—Doan's Backache Kidney Pills arc a fine, remedy for rheumatism. I have proved this, and am sure, from my experience, that tliey are quite as good as they are claimed to be. I suffered from rheawiio had hoard oi a cure by mutism for years, and one day a Irienil Backache Kidney Pills, ad.vised me to try this remedy. J. got some without delay, and used them with very satisfactory results. 1 can laitlifully rec- ! ! j

ommend Doan's Backache Kidney Pili> to any other sufferers." Twelve months later Mr De JJlois says:—'"My cure has proved a permanent one, no sign of rlieumatism having returned since it was effected about two years ago.'' Don't neglect your kidneys, for ii you keep your kidneys well thoy will keep you well. Doan's Backache Kidney Pills keep the kidneys well. "A word to the wise is enough." For sale by all chemists and storekeepers at 3s per bottle (sis bottles 10s <xi>, or will be posted on receipt of price by Foster MeClellan Co., /ti Pitt-street, Sydney. But, bo sure you get DOAN'S. ON ADVERTISING

The true test of advertising is tho effect it produces. A business notice in a paper that is not opened regularly obviously is of lees use than an advertisement in a paper that everyono reads. Tho Horow hernia, Daily Chronicle is read by every settler in the disui"f A big proportion of the farmers suoscribe to it. and others see it 'it their neighbours' houses or the creameries. The story of the transfer if its news items* 10 the steaks and .hops is ben trovato but untrue, the purveyors of joints ,„and entrees uso plain paper, and preserve The Chronicle for future reference. The towtispeopie all take The Chronicle; most of them from The Chronicle runner; a dozen or so from their neighbours iront gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. The ■seal news is The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements "as well us in the records of social and gene.-al happenings. In the city newspaper*' with their eight or sixteen pages oi minion type, an advertisement is buried ; but in The Chronicle's four openSaced pages of leaded brevier the busmess announcements catch the eye of all ho open the paper. It pays to advertise : tiie proof is to be iouud in tho \ arious profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising are spontaneous witnesses of thw fact. Fair-priced articles 'of good quality are the bedrock of successiul business, but the coping-stone ol profit is publicity. A seller of eraylish who covers nis cart with the tarpaulin oi concealment and exercises not ins vocal organs gathers no pence. So, too, the business man who shuns p>>b;;c:..y baa for iiii. lot the sadness ol profits our tided and the guerdon of coths and weevils