Page 4 Advertisements Column 3

Horowhenua Chronicle, 29 March 1916, Page 4

t jTEADKAST CONl' l HENCE. Could. stronger pi oof of the merit of any product be desired iiuui tlie slsito- > i men Is of graietul eudursois who say their confidence has been undiiuinislied by tlie lapse 01 lime? These are tJie kind of statements that are appe'iring in your local papers tor Doan's Backache Kidney Pills. They are twice-told and confirmed with new enthusiasm. Can any readier clo:ibt 111■ • following? r ilr J. W. Do Blois, Uant'urly-stra.it, i Palmerstcu North, says:—Doan's iiackacho Kidney Pills are a fine remedy for rheumatism. I have proved tliie, and am sure, from my experience, thai tiiey are quite as good as they ate claimed to be. 1 suffered from rheuwiio -had heard o; a euro by Dim.' . mutism for years, and one day a Irieud Backache Kidney ! ; iils, advised me to try this remedy. i got some without delay, and used them -with very satisfactory results. I can faithfully recommend Doan's Backache Kidney Pills to any other sufferers." Twelve months later Mr De Blois snys:—"My cure lias proved a permanent one, no sign of rheumatism having returned since it was effected about two years ago.'' Don't neglect your kidneys, for ii you keep your kidneys well they will keep you well. Doan's Backache Kidney Pills keep the kidneys well. "A word to tlie wise is enough." For sale by all chemists and storekeepers at 3s per bottle (sis bottles 10s tid), or will bo posted on receipt of price by Foster McClellati Co., 10 Pitt-street, ►Sydney. But, bo sure you get DOAN'S. ON ADVERTISING The true test s.' advertising is the ofiect it produce*. A business notico in a paper that is not opened regularly obviously is of less usfe than an adver* tiseineiit iu a paper that everyone reads. The Horowhonua Daily Chronicle is read by every seUier in tho disA big proportion of the farmers snuscriko to it, ana ot'uers see it at th(!ir ni'ijfhluiiirs'' houHV or the :jearuerie.-,. lira •i.ory ot the transfer •>i itw iiL-iv., iien:'> -o the bleaks and .hops is ben irovj'to but untrue, tJie purveyors of juici* au<l en trees use plain paper. axi'l • •serve The Chronicle ior future ivh-fHw. 'ihe townspeople »U take The Chronicle; most of r hem i'lom Thv Chrom'-lo runner; a

(iiiseu oi' no lui.'ii tlu. l :i" neighbours irout gates. To our vii-w thi.s practice iti reprehensible, but advertisers in TJio Chronicle gain extra publicity thereby, lur '.ho regular subscribers always receive au extra copy when tlio iirst one does hoc reach tiie proper people, 'i'lie local uews is The <Jiironicle'4 speciality, ami tho cicizi-'iis aad bottlers naturally seek this in the advertisements as well as ixi tho records of social and geno/nJ happenings. In the city newspaper! with their eight of sixteen pages oi aiixiiuu type, an ailvei is buried ; bin iii The Chronicle s tour openraced pages of leaded brevier tiie business announcements eateii the eye of all who opeu tiie papei. it pays to advertise: tiio proof is co bo round in the anous profitable biul growing retail businesses oi Levin. JJlany of Tiie Chronicle's best, customers for advertising are si»os:taui.*oa{f witnesses of litis iaci. i?au-priced articles of good quality are U.e bedrock of BUoceasJ:ut business, bul. Jie coping-stone of pro lit is publicity. A seller of crayliih who covers am cart with the tarpaulin of concealment ana exercises not uis vocal organs gaiaertj no peace. 80, l<x», tiie buoiiicsa mail who &huiis putshci.y has iot his lot tho sadness ot prohts ourtadud and tiie guerdon of liotas &nd weevils I