Page 4 Advertisements Column 3

Horowhenua Chronicle, 28 March 1916, Page 4

3TEADFAST CONFIDENCE. j j Coukli stronger proof of the merit of ; any product be desired than tlio stutjnioiits of grateful endorsers who su.y their confidence has been uinliniinislied by the lapse ol time? These arc the kind of statements that are appearing m your local papors lor Doan's Backache Kidney Pills. They are twice-told and confirmed with, new enthusiasm. Can any reader doubt tin , ■following J , Mr J. W. De Blois, ltaufurly-strsflt, i'alinei'stcn North, says:—Doan's jj'actkache Kidney Pills are a fine remedy for rheumatism. 1 have proved thie, and am sure, from my experience, that they are quite as good as they are claimed to be. I suffered from rheuwho ihiid hoard 01 a cure by JJoan matism for years, and one day a liieud 15ackache Kidney lAilla, ad.vised me to try this remedy. 1 got somo without delay, and used them with very satisfactory results. 1 can taithfully recommend Doan's Backache Kidney Pills to any other sufferers."

i Twelve months later Mr Dβ Ulois says:—"My cure has proved a permanent one, no sign of rheumatism having returned since it was effected about two years ago.' . Don't neglect your kidneys, for il you keep your kidneys well they will keep you well. Doan's 13ackaohe Kidney Pills keep the kidneys well. "A word to the wide is enough." For ■sale by all chemists and storekeepars at 3s por bottle (six bottles 16e 6d), or will be posted on receipt of price by Foster McClellan Co., 7(5 Pitt-street, Bydney. But, bo sure you get DOAN'S. ON ADVERTISING The true test oi advertising is the effect it produces. A business notice in a paper that is not oponed regularly obviously is of less uso than an ath'GT> tisoment iu a paper that everyone reads. The Ilorowhouua Daily Chronicle is road by every settler in the distr'" f A big proportion of the farmers suuscribe to it, and others see it at , ■ their neighbours' houses or the jreaineries. The story of the transfer of it*; news itoius to thu steaks and

Jiopfi is beu trovato but untrue, tlu purveyors or joiuU and entrees use plain papor, and preserve J iio Ciironieiu lor l'uturo rei'ea'nce. 'iiie Ujwiispeoplo all rake The Cinonicle; most :)f tliern horn Tho Clironiclo runnw; s ;loaeii or no i'roju ihuu iieijihboui-w

iront gaU'iS. 'Jo our view tins practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, lor the regular subscribers always receive an extra copy when the first one does not reach the proper people. Tlio local newsjyiis The Obronicle'o speciality, ami tiio citizens and settlers initurally .seek this in the advertisements as well as in the records of social and gene.-*! happenings. Jn ilie city newepapor*, with their eight or' sixteen pages oi tmtiion type., an advertisement is buried; but iu The Gnrouide s four opoubiced pages oi leaded brevier' the busmess announcements catch the eye oi all win) open the paper. It pays to advertise: the proof is to be lound in. the various profitable .ual growing retail ouaineßdOs of Leviu. Jlany of The ohronicle's betit customers for advertising are spontaneous witnesses ot this fact. I ( aLv-priced articles ot good quality are tlio bedrock of eucecastul busiuoiiij but the eopuig-stone ol protit is publicity. A seller of oraytisii who covers uiu cart with the tarpaulni ot concealment aria exercises not uis vocal organs gathers no pence. Bo x too, the businese man who shuns pubhouj haa for hia lot the eadneee oi prolits curtailed and the guerdon oi :uothe And weeviia