Page 4 Advertisements Column 3

Horowhenua Chronicle, 27 March 1916, Page 4

JTEADFAST CONFIDENCE. Couldi stronger proof of the merit of any product be desired than the statements of grateful endorsers who say tlieir confidence lias been undiminished by the lapse ot time? These are the kind of statements that are appearing m your local papers tor Doan's Backache Kidney Pills. They are twice-told and confirmed 5 - with new erthusiasm. Can any readier doubt the following? Mr J. W. De Blois, Ranfurly-streot, i'almerstcn North, says:—Doan's Backache Kidney Pills are a fine remedy for rheumatism. I have proved this, and am sure, from my experience, that they are quite as good as they are claimed to be. I suffered from rheuwho had heard or a cure by Doan .v matism for years, and one day a friend Backache Kidney Pills, adirised me to try this remedy. A got some without delay, and used them with very satisfactory results. i can faithfully recommend Doan's Backache Kidney Pills to any other sufferers." Twelve months later Mr De Bio is says:—'.-'My cure has proved a permanent one, no sign of rheumatism having returned since it was effected about two yeers ago.'' Don't neglect your kidneyß, for ii you keep your kidneys well they will keep you well. Doan's Backache Kidney Pills keep the kidneys well. "A word to the wise is enough." For sale <by all chemists and storekeepers at 9s per bottle (six bottles 16s tid), or will be posted on receipt of price by Foster McClellan Co., Yti Pitt-street, Sydney. ""But, bo sure you get DOAN'S. ON ADVERTISING The true test of advertising is the effect it produces. A business notice in a paper that is not opened regularly obviously is of less use than an advep tisement in a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the district- A big proportion of the farmers snoscribe to it. and others see it at their neighbours' houses or the creameries. The story of the transfer :>l' its news items to the eteaka and jhops is ben trovato but untrue, tha purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner; a dozen or bo from their neighbours front gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, tor the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisement as well as in the records of social and gene. »J happenings. In the city newspaper*, with their eight or sixteen pages of minion type, an advertisement is bur•ed; but in The Chronicle's four opentaced pages of leaded brevieo - the business announcements catch the eye of all ivbo open the paper. It pays to advertise : the proof is to be touad in the various profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles ol good quality are the bedrock of successful business, but the coping-etone ol profit is publicity. A seller of crayfish who covers nis cart with the tarpaulin of concealment and exercises not nis vocal organs gathers no pence. 80, too, the business man who shuns publicity has for his lot the sadness ot profits curtailed and the gnerdon ol '.aotha and weeriis