Page 4 Advertisements Column 3

Horowhenua Chronicle, 25 March 1916, Page 4

t STEADFAST CONFIDENCE. Couidi stronger pi oof of the merit of any product be desired than the staijmeiits oi grateful endorsers who I their confidence has been undiminished by tlie lapse ot time? These .ire tiie kind of statements that are appearing m your local papers lor Doan's Backache Kidney Pills. They are twice-told and confirmed with new erthusiasm. Can any reader doubt the following? Mr J. W. De Blois, Ranfurly-strsot, Palmerstcn North, says:—Doan's Backache Kidney Pills are a fine remedy for rheumatism. 1 have proved this, and am sure, from my experience, that they are quite as good as they are claimed to be. I suffered from rheuwho had heard oi a cure by Doan'.in at is in for years, and one day a friend j Backache Kidney Pills, advised me to | try this remedy. i got some without | delay, and used them witli very satis--1 factory results. " 1 can faithfully recummend Doan's BackacJie Kidney Pills ! to any other sufferers." • Twelve months later Mr De Blois says:—"My cure has proved a permanent one, no sign of rheumatism having returned since it was effected about two years ago."' Don't neglect your kidneys, for it you keep your kidneys well they will keep you well. Doan's Backache Kidney Pills keep the kidneys well. "A word to the wise is enough." For sale by all chemists and storekeepers at 3s per bottle (six bottles 16a 0d), or will be posted on receipt of price by Foster McClellan Co., Vti Pitt-street, Sydney. But, be sure you get BOAT'S.

ON ADVERTISING The true test of advertising is the effect it produces. A business notice iu a paper that is not opened regularly obviously is of less use than an adver» tisement in a paper that everyone 1 reads. The Horowhenua Daily Chroui 1010 is read by every settler in the distri"* A big proportion of the farmers suuscribe to it, and others see it at their neighbours' houses or the iieameries. The story of the tr ana for ->f its news items to the steaks and _hops is ben trovato but untrue, tha purveyors of and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople ail take Tiie Chronicle; most of them from The Chronicle runner; a doaen or so from their neighbours front gates. To our view this practice i is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, . -tor the regular subscribers always rectiif an extra copy when the first one i docs not reach the proper people. The . focal news is The speciality, and the citizens and settlers naturally seek this in the advertisements as well I us in the records of social and gena.-aJ happenings. In the city newspapers, with their eight or sixteen pages of minion type, an advertisement is buxhat in The Chronicle's four opentaced pages of leaded brevier the business announcements catch the eye of all who open the pap.;r. It pays to advertise : the proof is to be touml in the various profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good quality are the bedrock of uuccesa lul business, but the coping-*tone of profit is publicity. A seller of crayfish who covers nis cart with the tarpaulin of concealment and exorcises not xi is vocal organs gathers no pence. Bo 4 too, the business man who &huna pubi'cuy has for his lot the tadnees ot profits curtailed and the guerdon ol u.oilia and weevils