Page 4 Advertisements Column 3

Horowhenua Chronicle, 21 March 1916, Page 4

! STEADFAST CONFIDENCE. j Could 1 stronger proof of the merit of j any produet bo desired than the statements ol grateful endorsers who say their confidence has been undiminished by the lapse ot timeP These are the kind of statements that are appearing m your local papers tor Doan's Backache Kidney Pills. They are twice-told and confirmed "with new enthusiasm. Can any reader doubt the following P Mr J. W. Do Bloisj Raufurly-straot., Palmerstcn North, says:—Boan's Backache Kidney Pills are a fine remedy for rheumatism. I have proved this, and am sure, from my experienoe, that they are quite as good as they are claimed to be. I suffered from rheuwlio had hoard or a our© by Doau : hi at ism for years, and one day a friend Backache Kidney Fills, advised me to try this remedy. i got some without delay, and used them with very satisfactory results. I can faithfully reci oin mend Doan's Backache Kidney Pills ! to any. other eufforers." | Twelve months later Mr De Blois says:—"My cure has proved * permanent one, no sign of rheumatism having returned since it w&a effeoted about two years ago.'' Don't neglect your kidney*, for il you keep your kidneys well they will keep you well. Doan's Backache Kidney Pills keep the kidney® -well. "A word to the wiie is enough." For sale by all chemists and storekeepers at 3a par bottlo (six bottles 16s 6d), or will be posted on receipt of price by Fobter McOlellan Co., 7ti Pitt-street, j Sydney. "But, bo sure you get DOAN'S.

ON ADVERTISING

The true te«t of advertising is the effect it produces. A business notice iu a paper that is not opened regularly obviously'is of less use than an adven tisement in & paper that everyone i«ads. The Horowhenua Daily Chronicle is read by every '"•Battler in the distr>"+ A big proportion of the farmers subscribe to it, and others see it at their neighbours' house* or tie weanieriee. The story of the transfer ;>f ite news items to the steaks and .hops is ben trovato But untrue, tha purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Cbroniole; most of them from The Chronicle runner; a duacn' or so from their neighbours front gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, tor Uio regular subscribers always receipt* an extra copy when the first one does not reach the proper people. The 'ocal news is The Chronicle's speciality, p.nd the citinens and settlers naturally seek this in the advertisement* as well as in the records of social and gene.-al happenings. In the newspapers, with tbeir eight or sixtsen pages of minion type, an advertisement is buried : but in The Chronicle's four opentaoed pages of leaded brevier the business announcements catch the eye of all v. ho open the paper. It pays to adverse : the proof is to be found in the various profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising aro spontaneous witnesses of this fact. Fair-prieed articles of good quality are the bedrock of successful business, but the coping-stone of profit is publicity. A seller of orayfish who covers his cart with the tarpaulin of concealment and exercises not his vocal organs gathers no pence. 80, too, the business man who shnns publicity has for his lot the sadness of profits curtailed end the guerdon ot wotlis and weevils