Page 4 Advertisements Column 3

Horowhenua Chronicle, 16 March 1916, Page 4

SUMMING UP THE EVIDENCE. ,Uuny New Zealand people ifavc i»x >1 called as Witnesses. Week aitur week has been publiMLeu the testimony vi -ni-w /n-iilauU people —kidney a.uli'orors, haekadie vieuui«, people who iia,vc eMiureii niuuy forms <ji kidney, bladder or urinary disorder.,. Tilo3o witnesses havo used Doan's Kaokaclto Kidney i'di.s. All have vjri their enthusiastic approval. Jtsn't it a wonderful, convincing mites of proof r' It you arc a. suilorer your verdict, muat bo "Try Doau's urst." 11 ore's oue ca so: —Mrs E. E. Lcyland, 7W 13roadstrect, Fahnerstuii North, save : — "Ker some tiiuo a member ol my family w:ib n martyr to baekaciie, and other symptoms of kidney trouble, and althougn j 1 tried many remedie.., 11 was not mil:' I .Doan's liw.-.k;i«liv i» '.doey i'ilK hmi bv>.-.» ' n..cd ior a few da jthai i realiy saw any improvement. J. pei ored vaUi tliis remedy, and by the tsn.o icur ln>lties were used, all s;y,u.s of backache, laadache and diKZMo.ss had completely disappeared. The kidney secretion.--which" wore very much affected prior to using Doan's .Backache Kidney fills, were also restored .o a nealthy condition. Although two years have elapsed since tlio cure was effected there has been no return of any symptom. 1 recommend Doanv. Backache Kidney Fills with every <?onlidence to all who suffer with their kidneys."' .Backache, gravel, dropsical swelling, urinary disorders, rheumatic winges, headaches, and dizzy spoils are enough cause o suspect the kidneys. Doan's Backaciie Kidney Pills are solely for the kidneys, and bladder, and alford health and strength to thousands. They are sol-1 by all chemists an.i storekeepers at >>' per bottle (six borti.s IGs (id) or will be posted on receipt of price by EosterMeClollan Co., 70 L-'ilt-sticol, Sydney. Jilit, bo sure you gci; j>OAN'.S.

ON ADVEIITiSi.NG The true test of -advertising i.s the wrect it produces. A business noticu in a paper that is uot opened regularly obviously is of, less iifcf than an aclvei* . riaement in a pnpiU' that everyone rir.uis. Tiio Horowheniia. Daily Chronicle is read by ever/ settler in the diaA bi« proportion «r tl)« farmers sun&cribe to it, and others soe it at, tlieir neighbour*' bonw.'e or the creameries. 'i'iie --Aoi'y oi the transfer of itrs uevv.s iion.f to tiso Bteak.-i and Jjops is bun trovato but untrue, Uk"! purveyors of joi'it,; ami on t res nee plain paper. an ! pieseive i'lus Chronicle for future ret'ercruv. 'J he townspeople ali tak" '! Ci:n,r,iele; ni,r;f of them from 'L'iie ' hruii'le runner: ;; d'jy.en or &o lroi.' t;s«-ir luntfliiioui';Iront Ratt«. To <,nr vieu ui ; s j»r&eli«st' !ii reprehensible. bnt advertisers in The Chronicle gain ex.:. ? publicity thereby, lor-the reeuiar d ,! b:;'.:rihorn ahvavs reeeive an cxrra cap;, when the first one does* not rciicb the proper yeopie. 'J he iueal news its The C.-i*oi!:de'.i spetvi'.H •. - >.il the citizens sie.i 6«.tlera naturally seek this in the adv-.-riisenieritci ;« well r.f. in the records of social and genii. :..!ppi'tiin!;s. In -;;e citySsnewspaper* with their eight sixteen pa;;es oi minion type, an :ej rerthsoinent i„i buried: but in Tiie Chronicle's tour openfacod pages of lof.J' d brevier the business aiiiiouncomext.', catch tiio eye of ?»!'. who open the paper, it pays.to advertise: i-he proof i.- "o be round in the variolic prolitablo and growing retail businesses of i.■ .':?:. VI n:?y of The Chronicle's b**t easterners for advertising are spontaneous wit .nt's&u? oi this fact. Kai.-priced «rtk:los oi good tjuality are t. bedrock of t>ueee.v* Jul business, but iho oi profit iii publicity. A seller of or ay i:sh ivho covers m* cart with the ti*rj/H ii lin of conceal:;,: e'„ ana est v ic:..o3 not bis vocal orpin:: gr-.iiters no pt>nc«. 80, too, the business man .viio shuns publicity iias tor bis !ot liio sadneoa of profits oarKiied tad the guerdon «.V moths snd ww