Page 4 Advertisements Column 3

Horowhenua Chronicle, 11 March 1916, Page 4

ON ADVERTISING The true test of advertising is the effect it produces. A business notice in a paper that is not opened regularly obviously is of less lire than an advci* tisement in a paper that everyone reads. The Horow henna Daily Chronicle is read by every settler in the distri"*„ A big proportion of the farmers subscribe to it, and others see it at their neighbours' house® or the creameries. The story of the transfer of its news items to the steaks and jhope is ben trovato But untrue, tha purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner j a doaen or so from their neighbours front gates. To our view this practice is reprehensible, but advertisers in The Chroniele gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is The Chronicle's speciality, and the citieena and settlers naturally seek this in the advertisement* as well as in the reoords of social and general happenings. In the city4inew»paperv with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four openlaced pages of leaded 1 brevier the business announcements catch the eye of all v,-ho open the paper. It pays to advertise: the proof is to be tound in the various profitable. and growing retail businesses' of Levin. Many of 'lhe Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good quality are the bedrock of successful business," but the "coping-«tons of profit is publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not nis vocal organs gathers no pence. Bo a too, the business wan who'»huns ' publicity has for his lot the sadness of profits curtailed and the guerdon ul aieths and weev iis

SUMMING UP THE EVIDENCE,

Ma ay New Zealand people have been called as Witnesses. Week after week has been published the testimony of New Zealand people —kidney sufferers, backache victims, people who have endured many forms of kidney, bladder or urinary disorders. These witnesses have used .Doan's Lackache Kidney Pills. All have givon their enthusiastic approval. Isn't it a wonderful, convincing mass of proof? jji you are a sufferer your ijerdict mint be "Try Doan's hrst." * Here's one case:—Mrs I'\ E. Ley land, 79 Broadstreet, Palmerston North, saye:—"For some time a member of my family was n. martyr to backacEe, and other symptoms of kidney trouble, and although I tried many remedies, it was not until Doan's Backache Kidney Pills had been used tor a few days that 1 really saw any improvement. 1 percevered with tills remedy, and by the time four Dottles were used, all signs of backache, headache and dizziness' had completely disappeared. The kidney secretions which wore very much affected prior to using_ Doan's Backache Kidney Pills, were also restored to a wealthy condition. Although two years have elapsed since the cure was effected there has been no return of any symptom. 1 recommend Doan's Backache Kidney Pills with every confidence to all who suffer with their kidneys." Backache, gravel, dropsical swelling,- urinary disorders, rheumatic twinges, headaches, and dizzy spells are enough cause o suspect the kidneys. Doan's Backache Kidney Pills are solely for the kidneys, and bladder, and afford health and strength to thousands. They are sola by all chemists and storekeepers at js per bottle (six bottles 16s 6d) or will be posted on receipt of price by FoeterMcOlellan Co., 76 Pitt-street, Sydney. But, be sure you get DOAN'S.