Page 1 Advertisements Column 7

Horowhenua Chronicle, 6 November 1915, Page 1

■■■ : " f : ■■•■■■-._■;." ) ■I ■'•" "'^\ I ] ■■ ■• ■■••■ - ■■■.._/ .. ' .;,■;*.# ,■' ■■..)'* . ■.'.. ■ .... . ■.--—lyii ON AJ)V.BRTIHIXti. The U'liG Lest of julvcri.i:>ijig is bho i-ii'oct it produces. A busiiiees notice in a paper that is not opened regularly obviously is of lew uise Uia?i an advei* i.isiiineiit in a paper thai overyone reads. Tiio HorouJicnua Daily Chroniclo In road by ©very settler in the difi\6"< A big proportion of the far:iiurs subscribe to it, and others eee it at their neighbours' housoe or the α-eameries. The .story oi the transfer of ite news items to Lli« steaks and (.bops is beu trovuto i>tib untrue, thd purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople- all take The Chronicle; moet uf them from The Chronicle runner; a (ioaen or so from their neighbourß , irout gates. To our view this practice ;;■> reprehensible, but advoriisortj in Th»» Chrojiide gain extra publicity thereby, lor tho regular subvciiueni always re-i-oivo an extra copy when tho first one does not reach the proper people. The i-jcal news is The Ohroniclo'o speciality, (i iid tho citizens '.imf enttiers naturally siik this in tlio adverti.se:nouta as well as in the records ol social and geue/al happenings. In the citySsncwtf'papor*, v.-ith Uieir or sixteen pages of uiiiiiou type, an advorti&yment is buricd ; but in Th« Chronicle s four open-f.-iwd pages of lo:uled brovior the bueineejs aunouuceinents catch i ho eye of all who open the paper. It pj'.yH to advertise: the proof \n to bo ioiind in the various profitable and growing retail businesses of Levin. Many of The ( luonicle's best customers for adveriming are spontaneous witnesses of this fact. Fair-priced artiolea of good quality are the bedrock of successful business, but the coping-wtone of profit is publicity. A eoller of crayii.sh who covers bin cart "with the tarpaulin of concealment and exorcisofl not his vocal organs gathers no pence. 80, too. the business man who shuns pab«. lioity hae for liia lot the Badneae of pTofii.4 cnrtiiJcfi and tho guerdon d uiotr.i and veeviis. Scones and calces always light and nourishing wlicn halted with that superior compound—Sharland's Baking Powder. Most ecoiiotaical you oan buy, A'dvt. Daintieeu <- D eei iu evening shoee for ladies. "Quality ehoea o! oaee -«l elegance, smart, etyliah mid denurisd for town or oountry aro to bo obtftiaofl from £ W. ?>4)k t pfriiU , ~' , ,>' '■",-. "';*.. ' *&?''*- f i*V-^y3Ji