Page 1 Advertisements Column 7

Horowhenua Chronicle, 22 October 1915, Page 1

WANTED KNOWN.—New Taitarbd Suits, Smart i'elt aud Straw Uatb, Acw Shirts and lins, just opened ior the Racetj. Men come and too ilium. Stiles and Matheson, the lending men's store, Levin. MOTOR CYCLE DELIVERY. HOROW HEN U A DAI Li CHRONICLE rnHJi OHKQMCLJi x\OW IS DJSlivered daily by motor cyclist, ensuring early and quick despatch over a wider area than ordinary. Residents of tho outlying districts should not** this change. li tho measure of support accorded to this venture justiiias the change it will be porinauontly established. -yy .1 L L I A ..1- T O R E Y 8 ASH AND DOOR FACTORY. SASH AND DOOR f^CTORy Seddon-street, Weraroa 4 LARUE Stock oi Doors &u JL tiaslioa aiwjtys on hand. Ail fcuids of joinery made on the snortcsn notit>». Wrrto tor quotacionb, or nng uji 'piioxm 4<j. Wby pay dearly lor Baking Powder when Sharland's— -the best that can be produced- costs le»>s than others? Ask your grocer. Advt. i.,SLRE AGAINST SUi' BERING. i-'or eigiiloen poiico you can insure yourself and family against any bad results from an attack ot diarrhoea dysentery. That is tho pn.ee of a bottle of Chamberlain's Colic and Diarrhoea Remedy--a medicino which never tails to givo relief. In severe cases the victims must suffer intense pain before medicine can be obtained or a physician summoned. Can you afford to take the risk for so small an amount? Why not keep Chamberlain's Colic and Diarrhoea Remedy on hand. For sale everywhere. Advt.

ON ADVERTISING, The true tost of advertising is tho effect it produces. A business notica in a paper that is not opened regularly obviously is of less uso than an adver* Lisement in a paper that everyone leads. The Horowhenua Daily Chronicle is read by every settler in the district A biy proportion of -the farmers siiusci'ibe to it, aud otaors see it at their neighbours' houses or tlio creameries. The story ot the transfer of its news items bo thu hLeaks and chops is ben trovato but untruo, tha purveyors ol' joint* and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from Tho Chronicle runner; a doseu or so from their neighbours' IroJit gates. To our view this practice is reprehensible, but advertisers in Tho Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the lirst one does not reach the proper people. The local news is The Chronicle's speciality, _ and the citizens and settlers naturally seek this in the advertisements as well us in the records of social and geno.'iii happenings. In tho cityaJnewspaper*, with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four openfaced pages of leaded brevier tho business announcements catch tho eye of all who open the paper. It pays to advertise : the proof is to bo found in the various profitable and growipg retail businesses of Loviu. Many of The Chronicle's best custcuiors for advertising are spontaneous witnesses ot this fact. Fair-priced articles of good quality are the bedrock of successful business, but the coping-etone of profit is publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not i his vocal*organs gathers no.pence. Bo t too, the business wan who shuns publicity has for Wr '-t the "*dne» of profit# enrTA><<£<i ana wis guerdon c? , motha ft." 4 "