Page 1 Advertisements Column 6

Horowhenua Chronicle, 6 October 1915, Page 1

WANTED KNOWN.—Now Tailored Suits, Smart i'elt aiid Straw Huts, New Shirts and 'lies, just opened ior the Races. Men come uud «oe ill em. Stiles and Mathoson, tho loud. | ing men's storo, Levin, C 1 E. PEARCE (late T. Howlop), 1 * General Carrier and Contractor. Estimates given for all kinds of omovals. Vehicles for liiro. 772-q MOTOR CYCLE DELIVERY. UOROWELENUA DAIL* CHRON"CLE milE CHRONICLE NOW IS DE--livered daily by motor oyolist, ensuring early and quick despatch ovet a wider area than ordinary. Resident* of tho outlying districts should not" this change. If the measure of support accorded to this venture justifies tho change it will be permanently established. Arthur Silk PLANOEORTE AND ORGAN TUNER Repairer of all Kinds of Musical Instruments. Violin Rows Re-haired. PIANOS, ORGANS, VIOLINS, etc. for sale for cash or on time payment. Piano Tuning by the year a specialty. Orders may be left with Mr Ken. Aitkon, Oxford-street. 801-qr. ILL J A jjl yTO RE Y 8 ASH AND DOOR FACTORY. SASH AND DOOR, FACTORY Heddon-street, Weraroa, A LARGE Stock of Doors and Bashes always on hand. All binds o8 joinery made on the shortest notice. Write for quotations, or ring up 'phone 46. ON ADVERTISING. The true test of advertising is tho oifoct-it produces. A busmen notieo in a paper that is not oponed regularly obviously is of less use than an adver< tisement in a paper that evoryono roads. Tho Horowhenua Daily Chronicle is read by every settler in tho distrW A big proportion of the far•jrs subscribe to it, and others see it at their neighbours' houses or the creameries. The story ot the transfer of its news items to. tho steaks and chops is ben trovato but untrue, tlia purveyors of joints and entrees ugo plain paper, and preserve Tho Chronicle for future reference. Tho townspeople all take The Chronicle; most of them from The Chronicle runner; a doaen or so from their neighbours' Iront gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain .extra publicity thereby, for the regular subscribers always rocoivo an extra copy when the first ono docs not reach the proper people. The local news ifi Tho Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the reoords of social and geno.'al happoaings. In tho citySJ newspapers, with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four oponFaced pages of leaded brevier the busness announcements catch tho eye of all ,vho open tho paper. It pays to advertise: the proof is to he tound in the various profitable and growing retail businesses of Levin. Many of The Chronicle's b«st customers for advertising are spontaneous witnesses of this fact. Faiir-prioed articles of good quality are the bedrock of eucoessEul business, but the coping-«ton© of profit is publicity. A seller of crayfish who covers his oart with the tei** paulin of concealment and exercises not ais vocal organs gathers no pence. 00, the business man who shuns" pub- ,