Page 1 Advertisements Column 6

Horowhenua Chronicle, 2 October 1915, Page 1

WANTED KNOWN.—Now Tailored Suits, Smart Felt and Straw nuts, New Shirts and lies, just opened for the Races. Men come and see thoni. Stiles and Matheson, the leading men's store, Levin. 1 CI F. PEARCE (late T. Heelop), 1 * General Carrier and Contractor. Estimates given for all kinds of emovals. Vehicles for hire. 772-q MOTOR OYOLE DELIVERY. HOROWHENUA DAILfc CHRONICLE THE CHRONICLE NOW IS V&livered daily by motor <>yolist, ensuring early aad quick despatch ovei a wider area than ordinary.' Residenti of the outlying districts should xiote this change. If the measure of support accorded to this venture justifies the change it will be permanently established. Arthur Silk PIANOFORTE AMD ORGAN TUNER Repairer of all Kinds of Musical Instruments. Violin Bows Re-haired. PIANOS, ORGANS, VIOLINS, eto. for sale for cash or on time payment. Piano Tuning by the year a speoialty. Orders may be left with Mr Ken. Aitken, Oxford-street. 801-qr. TT7ILLIAM STOREY. HASH AND DOOR FACTORY. SASH AND DOOR FACTORY. fleddon-street, Weraroa. A LARGE Stock of Doors aad Bunco always on hand. All kinds of joinery made on the shortest notio*. -^ Write for quotations, or ring ap 'phon» * . } ON ADVERTISING. The true test of advertising is the olfoct it produces. A business notica _„ in a paper thai is not opened regularly obviously is of less use than an advei" tisoment in a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the distr>"( - A big proportion of the farmers suuscribe to it, and others see it at their • neighbours' houses or tho..* --» creamers*. The story of the transfer of its news items to the steaks and "1 chops is ben trovato but untrue, tha \ purveyors of joints and entrees use plain paper, and preserve Tho Chronicle for future reference. Tho townspeople all take The Chronicle; mo«t of them from The Chronicle runner; a doaen or so from their neighbours' front gates. To our view this practice is reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always recoive an extra copy when the first on© does not reach the proper people. The local news is The Chronicle's speciality, \| and the citizens and settlers naturally | seek this in the advertisements as well as in the records of social and gene/al happenings. In the with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open the< paper. It pays to advertise: the proof is to be found in the .• various profitable a»d growing retail '~ businesses of Levin. Many of The '..■;/ Chronicle's best customers for adver- ;;: rising are spontaneous witnesses of ■-.< this fact. Fair-priced articles of ""-' good quality are the bedrock of success- i ful business, but the coping-stone of profit is publicity. A seller of cray- .'| fish who covers hi* oart with the ta»- y paulin of concealment and exeroisfle not -|; his vocal organs gathers no pence. • So, « 00, the business man who shuns pub- '^ city has for bis lot the sadness of profits onrtsiled and the guerdon of >g aiofihfl sad vefmli. ' M •'-■•• - -'■• -""-'■ " ' '"M