Page 1 Advertisements Column 6

Horowhenua Chronicle, 29 September 1915, Page 1

WANTED KNOWN.—New , Tailored Suits, Smart i'elfc and Straw nabs, New Shirts aud lies, just opened ior the Racea. Men come and see t/Jiouu. Stiles and Matkeson, the loading men's store, Levin. C 1 F. PEARCJE (late T. Heel op), ' * General Carrier and Contractor. Estimates given for all kinds of emovals. Vehicles for hire. 772-q MOTOR CYCLE DELIVERY. HOROWHENUA DAILI CHRON '.CLE THE CHRONICLE NOW IS Delivered daily by motor cyclist, ensuring early and quick despatch ovoi a wider area than ordinary. Resident# of the outlying districts should note this change. If the measure of support accorded to this venture justifies the change it will be permanently established. Arthur Silk PIANOFORTE AND ORGAN TUNER Repairer of all Kinds of Musical Instruments. Violin Bows Re-haired. PIANOS, ORGANS, VIOLINS, etc. for sale for cash or on time payment. Piano Tuning by the year a specialty. Orders may be loft with Mr Ken. Aitken, Oxford-street. 801-qr. TT7ILI.IAM QTOREY: SASH AND DOOR FACTOR?. SASH AND DOOR FACTORY Heddon-street, Weraroe A LARGE Stock of Doors ao l 6ashes always on hand. All Wnds o! joinery made on the short/aot notio*. Write for quotations, or ring up 'phoiu* 46. ON ADVERTISING

The true test of advertising is tho eli'ect it produces. A business notico iu a paper that is not opened regularly obviously is of less use than an advertisement in a paper that everyone reads. The Hoioh heuua Daily Chronicle is read by every settler in the distn'"f A big proportion of the farmers suoscribe to it, and others see it at their neighbours' houses or the creameries. The story of the transfer of its news items to the steaks and chops is ben trovato but untrue, tha purveyors of joints and entrees use | plain paper, and preserve The ChronI icle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner; a do?,en or so from their neighbours' front gates. To our view this practice is reprehensible, but adverfisers in The Chronicle gain extra publicity thereby, for Iho regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers uaturally seek this in the advertisements" as well as in the records of social and gena.'al happenings. In tho citytinewspapers, with-'their eight or sixteen pages of minion type, an advertisement ia buried; but in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open the paper. It pays to advertise : the proof is to be found in the various profitable and growing retail businesses of Levin, Many of The Chronicle's best customers'for adverting are spontaneous witnesses ol this fact. Fair-priced article® of good quality are the bedrock of successful business, but the coping-stone of profit is publicity. A 6eller of crayfish who covers his cart with the tarpaulin of concealment and exercises not bis vocal organs gathers no pence. So, too, the business man who shuns publicity has for his lot the sadness of profits ourtailed and tho guerdon of motluraad wwifcu