Page 1 Advertisements Column 7

Horowhenua Chronicle, 27 September 1915, Page 1

WANTED KNOWN .—New , Tailored Suite, Smart l'clt and Straw uals. Aew Sliii'U and 'lies, just opened l'or the Races. Men come and see them. Stiles and Matheson, the leading men's btore, .Levin. CF. I'JCARCE (lato T. Heelop), * General Carrier and Contractor. Estimates given for all kinds of emovals. Vehicles tor hire. 772-q MOTOR CYCLE DELIVERY. IJOROWHENUA DAILi OHRONIOLE rjUllfi CHRONICLE NOW IS D& •a- livered daily by motor cyclist, ensuring early and quick despatch ovei a wider area than ordinary. Resident! of the outlying districts should noto LJiid change. 11 the measure of support accorded to tliis venture juetifios tho change it will be permanently established. Arthur Silk I'IANOI'ORTE AND ORGAN TDNJfitt Repairer of all Kinds ol Musical lnKtiiiuionts. Violin Jiovvs Ile-hoired. I'IANOS. ORGANS, VIOLINS', etc. lor sale for caah or on time payment. i'iano Tuning by the year a specialty. Orders may be loft with Mr Ken, Aitkeuj Oxford-street. 801-qr. TWTILUAM QTOftEY. BABH AND DOOR FACTOR!. BASH AND DOOR FACTORY fcJeddon-etreet, Weraroa A LARGE Stock of Doori mod Rashee £*- always on hand. AIJ kindo of joinery made on the shorteet notie*. Write for quotations, or ring op 'phone 46. ON ADVERTISING.

Tljo true teat of advertising is tho ell'ect it produces. A business notice in ;i paper that is Jiot opened regularly obviously is of loss ueo than an advertisement in a paper that evftijone reads. Tliu Horouheiiua Daily Ghron- * iclo is read by ovory settler in the dietr<"'- A big proportion of the far-' nieis siioscribe to it, aud others see it at their neighbours' houses or the creameries- The story of tho transfer of it« news itom& to the steaks and oil ops is ben trovato but untrue, tho purveyors or joiute and entrees use plain paper, and preserve The OhronicJe for future reference. The townspeople all take The Chronicle; most of them from Tho Chronicle runner; a i doxen or so from their neighbours' lront gates. To our view this practice v> reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is Tho Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and general happenings. In the citytfnewspapers, with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four openfaced pages of leaded breviea , the bus- • inees announcements catch the eye of all who open the paper. It paye to advertise; the proof is to be tound in the various profitable and growing retail businesses of Levin. Many of The Chronicle's beet customers for adreriifling arc spontaneous witneeees of this fact. Fair-priced articles of good quality are the bedrock of successful business, but the coping-eton» of profit is publicity. A seller of crayfish who covers his cart with the terpaulin of concealment and exercd&ee not his rocal qrgans gathers no pence. So, too, the business man who ahune publicity has for his lot the sadness of profits curtailed and the guerdon of moths and weevils. . . . n .