Page 1 Advertisements Column 7

Horowhenua Chronicle, 24 September 1915, Page 1

WANTED KNOWN.--New Tailored tSuits, Smart i'elt and Straw I J.L.H-. Aeiv Sniris and lies, just Jpen--led uji' the Race*. Moil come- and -iee !ii .111. Stiles uud Alatheson, tho loadi dig men's store, Leviu. j f'i L<\ PEARCIS (late T. Heelop), I ■> General Carrier and Contractor. [Estimates given for all innda of omovaiH. Vehicles tor hire. 7 ?2-<2 i MOTOR CYCLIC DELIVERY. IIIOIiOWEIENUA DAIL> CHRONICLE | millS CHRONICLE NOW IS DE- -*- liverod daily by motor oyclist, em-uring early and quick despatch ovoi a wider area than ordinary. Residents j~: iiu' outlying districts should J'oto i I hi; change. i If the measure of support accorded [■) ibis venture justifies tho cliailgo it vwil he permanently established. Arthur Silk PIANOI-'OIITE AND ORGAN' TUN Kit liepaiier of all Kinds of Musical lnI Kli iinii'isU. Violin Mows Ro-haired. I i'i.WOS. ORGANS, VJOLINS. etc. lor sali! 1 uji cash or on Lime payment. Piano Tuning by the year a specialty. Orders may bo left with Mr Ken. Aitken, Oxford-street. 801-qr-"W7ILUAM STOREY. HASH AND DOOR FACTORY. KAMI AND DOOR KiOTORY tieddon-ulreet, Weraros A LARUE £tock of Dooro aud Sasheo always on hand. All triads o* joinery made on the shortuat notiew. Write for quotations, or ring op 'phon# 40. ON ADVERTISING Tho true test of advertising is tho effect it produces. A business notico in a paper that is not opened regularly obvioii.dy is of less use than an advertisement in a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the disLi.'"' A big proportion of the farI niei,-, suuscribo to it, and otners see it at their neighbours' houses or tho creameries. The story of the transfer of iU> news items to the steaks and chops is ben frovalo but untrue, tha purveyors of joints and entrees use I plain paper, and preserve Tho Chronicle lor future reference. Tho Unvunpeople all take The Chronicle; most of them from The Chronicle runner; a do/.en or so from their neighbours' lront gates. To our view this practice is reprehensible, but advertisers in Tho Chronicle gain extra publicity thereby, lor the regular subscribers .always roceive an extra copy when the first on,e docs not reach the proper people. The local /lews is The Chronicle's speciality, and the citizens !iud settlers naturally seek this in the advertisements as well as in the records of social and gouo.-al happenings. In the with their eight or sixteen pages of minion type, an advertisement is buir.od; but in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open (lie paper. It pays to advertise: the proof is to ho tound in tho various profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising are. spon tan eons witnesses of this fact. Eair-priced articles of good quality are the bedrock of successful business, but tho oopmg-stone of profit 'm publicity. A seller of crayfish who covers his cart with the tar-,, pauliu of concealment and exercises not his vocal organs gathers no pence. So, too, the business man who shuns publicity has for his lot the sadness of pi onto curtailed aud tho guerdon of moths and -weevils.