Page 4 Advertisements Column 5

Horowhenua Chronicle, 21 September 1915, Page 4

[ AUCTION SALES. j LKVJN STOCK SALE WEDNESDAY, SEPT. 22, 191G DALGEi'Y AN.I) CO., LIMITED, will sell at 12.iu y.rn - <10 fat sheep liU 3-year steers. 26 18-months stews (off hills) 10 store cows 11 2-year empty heifers (lots) ;il yearling hoilom (lots) 20 mixed yearlings 20 18-inoiiLhs Jersey heifers. J 2 18-inontlis heit'ers. 7 yearling steers. 13 springing heifers 10 fat empty heifers. ■I fat bullocks. .1. heavy vealor Buconers, porkei'B, stores and weancr pigsNOTE. I'ig sale commences ivb an.] all pigs must tie yarded by I'J o'clock sharp. 11-51-.}. I .Nil i<.SEU\ ED CLEARING SALE. WIDNj:«SL>AY, iiEi'X. 2u, at 1 p.m. t/U KSSHS PARKER A'< YIKOifiNJU -l-'A wul bell on account ol Mr T. G. .i.ceni. at nis resilience, ivavviu road, ilie \\noie ui his iurniuiro and effects, comprising Lxienoioii iable, O leather uplioU an'i'eci eiiaiis wilii removable seats;, liookca.ie, divan chair, music cabinet, all-wool liearth rug, 150 c-p Lux light, hall stand, bedroom Mine comprising solid cedar bedstead, duchess and washstand, 2 ali-uool bedside rugs>, also double and single woollen bedsteads, Wirt-, kapoc and flax mattresses, 2 sots toilet ware, kitchen Uible, pans, crockery, sut scales i>ud ueighth, set asbestos irons, I'erlco* tiun 2-burner oil stove, wheel barrow, saddle and 2 bridles, great American lawn mower, meat "ale, crosscut and hand saws, farm and gauien Louis, garden hose, Vacuum cleaner, etc., etc. IIX2-ui SOLDIERS' FUND. DANCE AT WEIUROA. A JJANCE m aid ol the Wounded Soldiers' Fund will be held in the Weraroa Town Hail, by Messrs Eerris and I>ignall on 'TiIIUSDA) --Ji'd September. THURSDAY (September. THURSDAY 2Urd September. Dancing at 8 p.m. Ailniib^ioii: Double Tickets 2s; Ladies' Single Tickets Is 112, l.d. LIOVIN SALE. Wednesday, sept. 22, pjd. IV) KW ZEA LA\D LOAN AND MElt o.wthjo AuifiNCi co., ltd will ••'•II ai 12 o'elock — i 1 00 2 and J-tooth welJierst, good condition). T)ll lambs (mixed sexes). 2 fat cows. 2 More. eowr>. 20 mixed eattlr. I^teoners, porkers ami tUore pigM Ail pigs in not he yariltHi by 12 o'clock sharj). 1142-3 LEVIN' .SALE, l'l! I DAY. SWPT. 21, 11)10. I A UKAIIAM AND WILLIAMS, LTD will hell at 1 p.m. 1.-'U woolly lioggels. Moi'e wot hers 12U tai. w ethers (lots,). 00 fat owes /(> 2 and J.]-year mcoiy» •'!0 2-yeai' riiipty heifer; 12 yearling steers 1 fat eows 0 forward eows. 1 fat bullocks. Uaeouers, porkors stores r,iul weaiier pigs. Note. All pigs must be yarded by 12 sharp. fig sale commcnces at 12.15 11 l-{ -4

ON ADVERTISING t 'I'lie true tost of advertising is the effect it produces. A business notico in a paper that is not opened regularly I obviously is ol' loss use than an advertisement in a paper that everyone reads. The Horowhenna Daily Chron- ■ icle is read by every settler in the disfi '" 1 A big proportion of the far- ! mors suuscribe to it, and others see it at their neighbours' houses or the | creamerie.s. The story of the transfer of il« news it-ems to the steaks and chops is ben trovato but untrue, tho j purveyors of joints and entrees use plain paper, ami preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner; a do7.cn or so from their neighbours' front gates. To our view this practice i« reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. Tlie local news is The Chronicle's speciality, and the citizens and settlers uaturally seek this in the advertisements as well as in Lhe records of social and gene/al happenings. In the citylluewspapers, with their eight or sixteen pages of minion type, an advertisement is buried ; but in The Chronicle's four open-' faced pages of leaded brevier the bus- | incss announcements catch the eye of all j who open the paper. It pays to advertise the proof is to be found in the various profitable aud growing retail businesses of Levin. Many of The i Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good quality are the bedrock of success tul business, but the copmg-«tone of profit is publicity. A seller of cray- I lish who covers his cart with the tarpaulin of concealment and exercises not i his vocal organs gathers no pence. So, ' too, the business man who shuns publicity has for his lot the sadness of ! profits curtailed and the guerdon of moths and weevils. V — ■■■ , I The staunchest triends of "Nazol" j i are those who have tested it for sore i I throat, bronchitis and colds. Sold j 1 evoryrflnvo- <'0 d<«c-c cofit only Is (id. —Advt. \ .