Page 4 Advertisements Column 4

Horowhenua Chronicle, 17 September 1915, Page 4

Comes Many Ways

But idiDwever it may come tke lleinedy roaches all. Kidney complaint may begin from all sources, such as cold, injury by accident, or the result of other complaints. However it may come, Doan's Backache Kidney Pills always cure. Let thos fact be an ever-present memory with you. All sufferers should be interested in the following:— Mrs Manz, Wellsborne-street, Palmerston North, says :—"For months I had a frightful pain in the back, right across the kidneys, it was so bad that I was very disheartened; I cannot explain the torture. People told me that the pain was caused by my kidneys being disordered, but all the medicines, and the liniments I rubbed in, did me no good. Then, when 1 *i.'«s at a loss what to try next, I heard about Doan'a Backache Kidney Pills, and I got some. These Pills proved the right thing for me; I am quite cured now. They are a splendid remedy for the kidneys, and 1 recommend them to other sufferers." Twelve years later Mrs Manz confirms the above:—"My cure has si t-ti ttiF test of time; 1 <\u> still absolutely free from backache and it is twelve years since Doan's Backache Kidney Pills cured me. I am eighty-three years of age, and I think it wonderful that thia medicine has cured me so thoroughly at my time of life." Let this point bo fastened in your mind—"Backache is kidney ache, and if neglected brings in its train all the horrors of advanced kidney disease." jjoan's Backache Kidney Pills cured Mrs Manz. "A word to the wise is enough." Doan's Backache Kidney Pills are sold by all chemists at 3a per bottle (six bottles lGs 6d) or will be posted on receipt of price by Foster-McClellan Co., 76 Pitt Street, Sydney. But be sure you get DOAN'S. J !

ON ADVERTISING The true test of advertising is tho oil'oct it produces. A business notico in a paper that is Jiot opened regularly obviously is of less use than an advertisement iu a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the district. A big proportion of the farmers subscribe to it, and others see it at their neighbours' houses or the creameries. The story of the transfer of it« news itoms to tho steaks and chops is ben trovato but untrue, tho purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take Tho Chronicle; most of them from The Chronicle runner; a do:'.en or so from their neighbours' trout gates. To our view this practice its reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one ! does not reach tho proper people. The local news is The Chronicle'd speciality, and the citizens and settlers naturally seek this in the advertisements as well as in tho records of social and general happenings. In the cityisnewepapors, with their eight or sixteen pages of minion type, an advertisement is bm - - ied; but in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open the paper. It pays to advertise :. the proof is to bo tound in the various profitable and growing retail businesses of Levin. Many of The Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good quality are the bedrock of successful business, but the coping-stone of profit is publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not his vocal organs gathers no pence. So, too, the businese man who shuns publicity has for hie lot the sadness of profits curtailed and the guerdon of moths and weevils. IF THEY HAVE THE SNUFFLES. If your ohildren have the sniifflee, sore throat oi* watery eyesj do not heiita/te to give them & dose of Chamberlain's Cough Remedy. Chamberlain's Cough Remedy heads the net as the most effective treatment for coughs, colds croup, whooping cough, and is tho one remedy that can always be depended upon to give speedy relief. J'or isale everywhere.— Adjr*. . ... '~.,.]