Page 1 Advertisements Column 1

Horowhenua Chronicle, 13 September 1915, Page 1

T. BROOME, Weraroa. Factory Buffer 1/4 per lb. CREAM TARTAR (sub.) per lb Is 4d. Stronger than Cream Tartar. *> SILVER Dim 1 FLOUR 18s (3d lOO's Diamond Oatmeal, 25 lb, 6/Bargain Lines. SEEDED RAISINS 5d Cocoa, per lb 2s 6d Currants, per lb 5d Candles, per lb 6Jd Sultanas, per lb 6d Caudles, per bus 13s DATES 4d A.U.C. Jan: 3 tine "is Dried Apricots, per lb 9d Marmalade 1 jar Is j Starch, per lb 6d Marmalade 2 jars Is 8d Falcon Table Salt (large tin) M Maeoroni, per lb 6d Oatina (per bag) 1b 3d Creamota, per packet Is ?d Uncle Toby Rolled Oats Is 2d Worcester Sauce. 3 bottles U JUST LANDED, A LARGE SHIPMUNT OK CKOCKEKY--CUPS AND SAUCERS— KKOM (is Od DOZEN. T. BROOME, The Cash Store WERAROA. FARMER'S SUPPLIES WE SUPPLY EVERYTHING A FARMER NEEDS. WE SELL EVERYTHING A FAHMEIt PRODUCES. OUR FORK MARKET SUCKERS, SUPS, PORKERS, BACONEItS, CHOPPERS. We have a splendid market for dressed pigs of all woighte. By tending to us you ensure the very highest market rate; there is no risk as regards payment; every possible care is taken re accurate weight; your cheque is posted to you within three days of sale; a bonus coupon attached to account Sales entitles you to a rebate in commissions at the end of year: your covers are returned to you; condemned pigs 7« patl for by the Government. AND LAST BUT NOT LEAST, you are dealing with THE FARMERS' OWN CO-OPERATIVE COMPANY. GREEN FEED CROPS.—Western Wolths Ryegrass is the beet crop for autumn and winter cutting. It stands frost and is a great yielder On good ground it grows twelve inches within a month of sowing. Two or three cut# of hay can be obtained during the summer. Experiments in New Zealand conclusively prove that cows will yield a far higher percentage of butter fat on Western Wolths than on oats, barley, peas or tares. March is the best month to sow. We have a limited supply of Western Wolths seed in stock imported from Homo Ten Have, Holland-splendid seed of nigh germination. Price 9d per lb. New Zealand Farmers' Co-Operative Distributing Co. Ltd. ALLEN STREET, WE4.HMB fI).N West Coait Representative.— MR OH AS. W. JENNINGS, LEVIN.

ON ADVERTISING j The true test of advertising is tho effect it produces. A business notice in a paper that is not opened regularly obviously is of less use than an advertisement in a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the district. A big proportion of the farmers subscribe to it, and others 6ee it at their neighbours' houses or the creameries. The story of the transfer of its news items to the steaks and chops is ben trovato But untrue, tho purveyors of joints and entreeß use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner; a dozen or so from their neighbours' front gates. To our view this practice is l reprehensible, but advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always receive an extra copy when the first one does not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and gene.-al happenings. In the citylinewspapers, -with their eight or sixteen pages of -uiinion type, an advertisement is bui,ed; but in The Chronicle's four openfaced pages of leaded brevier the bus- : inees announcements catch the ey© of all who open the paper. It pays to advertise : the proof is to be found in the various profitable and growing retail of Levin. Many of 'lhe dffonlcle's beet customers for advertising are spontaneous witnesses of this fact. Fair-priced articles ol good quality are the bedrock of success ful business, but the coping-stone ol profit is publicity. A seller of cray fish who covers his cart-with the tarpaulin of concealment and exercises not his vocal organs gathers no pence. 80, too, the business man who shuns publicity has for his lot the sadness oi profits ouxtailed and the guerdon of moths and weevil*IRRITABILITY. irritability, like headache ,is evidence of Bome disorder of the body, generally either indigestion or constipation, and the cause must be removed. To -elieve the indigestion and stimulate the bowels to a regular natural habit take ■a oourse of Chamberlain's Tablets. They have a marvellous effect on the stomach liver and - bowels, and relieve all disorder* of these orgwu. Sold everyNO GOLD IS N"AZOL PROOF. To remove a bad cold take V^ azo ' o'l»su gaff "which 6hould. be dissolved m . 'the mouth. ' Or. use'the Nazal inhaler.