Page 1 Advertisements Column 1

Horowhenua Chronicle, 9 September 1915, Page 1

T. BROOMB, Weraroa. Factory Sutter 1/4 per lb. CREAM TARTAR (sub.) per lb Is 4d. Stronger than Cream Tartar. SILVEICDUST £^OUIt 18s 6d 100's Diamond Oatmeal, 25 Id, ©/• Bargain Lines. SEEDED RAISINS 5d Cocoa, per lb 2s 6d Currants, per lb 5d Candles, per lb 6id Sultanas, per lb 6d Candles, per box 13s DATES ' 4d A.B.C. Jam 3 tins Is Dried'"Apricots, per lb 9d Marmalade 1 jar Is Starch, per lb 6d Marmalade 2 jars Is 8d Falcon Table Salt (large tin) "3d Macoroni. per lb 6d Oatina (per bag) Is 3d Creaniota, per packet Is Uncle Toby Rolled Oats Is 5M Worcester Sauce. 3 bottlua Is JdST LANDED, A LARGE SHIPMENT OK CROCKERY CUPS AND SAUCERS-FROM 6s tfd DOZEN. T. BROOME, The Cash Store WERAROV.

FARMER'S SUPPU6S WE SUPPLY EVERYTHING A FARMER, NEEDS. WE SELL EVERYTHING A FAHMER PRODUCES. OUR PORK MARKET SUCKERS, SLIPS, PORKERS, BACONEKS, CHOPPERS. We have a Bplendid market for dressed pigs of all weight*. By tending to us you ensure the very highest market rate; there ifl no risk as regards payment; every possible care is taken re accurate weight; your cheque is posted to you within three days of sale; a bonus coupon attached to account Sales entitles you to a rebate in commissions at the end of year; your covers are returned to you; condemned pigs Are oaid for by the Government. AND LAST BUT NOT LEAST, you are dealing with THE FARMERS' OWN CO-OPERATIVE COMPANY. GREEN FEED CROPS.—Western Woltlis Ryegrass is the beet crop for autumn and winter cutting. It stands frost and is a great yielder On good ground it grows twelve inches within a month ot sowing. Two or three cuts of hay can he obtained during the summer. Experiments in New Zealand conclusively prove that cows will yield a far higher percentage of butter fat on Western Woltlis than on oats, barley, peas or tarea. March is the best month to sow. We have a limited supply of Western Wolths seed in stock imported from Homo Ten Have, Holland-splendid seed of nigh germination. Price 9d per lb. New Zealand Farmers' Co-Operative Distributing Co. Ltd. ULLEM STrSEET, WEi-UMaTON West Coa*t Representative. — MR CHAS. W. JENNINGS, LEVIN.

ON ADVERTISING The true test of' is the effect it produces. A business notice in a paper that is not opened regularly obviously is of less use than an advertisement in a paper that everyone reads. The Horowhenua Daily Chronicle is read by every settler in the district. A big proportion of the farmers subscribe to it, and others see it at their neighbours' house# or the creameries. The story of the transfer of its news items to the steaks and chops is ben trovato but untrue, the purveyors of. joints and entrees use plain paper,' and preserve The Chronicle for future reference. The townspeople, all take The Chronicle} most of them from The Chronicle runner j a dozen or so from their neighbours' tront gates. To our view this practice is reprehensible, bat advertisers in The Chronicle gain extra publicity thereby, for the regular subscribers always reoeive an extra copy when the first one does not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and general happenings. In the citytfnewspapers, with their eight or sixteen pages of minion type, an advertisement is buried j but in The Chronicle's four openfaced pages of leaded brevier the business announcements catch the eye of all who open the paper. It pays to advertise: the proof is to be round in the various profitable and growing retail businesses of Levin. Many of Ihe Ghrbside's best customers for adverspontaneous witnesses ot this fact. Fair-priced articles oi good quality are the bedrook of success ful busine66, but the coping-stone ol profit is publicity. A seller of cray fiah who covers his cart with the tarpaulin* of concealment and exercises not his vocal organs gathers no pence. So, too, the business man who shuns publicity has for his lot the sadness ot profits curtailed and the guerdon of moths and weevils. . IRRITABILITY. irritability] 'like headache'jis evidence of some disorder of the body, generally either indigestion or constipation, and the cause must be removed. * To •e----lieve the indigestion and stimulate the bowels to a regular natural habit take a course of Chamberlain's Tablets. They have a marvelloua'"effeot on'the'stomach liver and'bowels,/and relieve* all disorders. of-these organs.-- Bold*every-

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