Page 1 Advertisements Column 1

Horowhenua Chronicle, 4 September 1915, Page 1

T. BROOMS, Weraroa. Factory Suitep 1/4 pep lb. CREAM TARTAR (sub.) per lb Iβ 4d. Stronger than Cream Tartar. SILVER DUST FLOUR IBs lid lOO'.s Diamond Oatmeal, 25 10, 15/Bapy&iia Liraes. SEEDED lUltilNS Cocoa, per lb 2s 6«J Currants, por lb stl Candles, per lb W Sultanas, per lb 6d Candle*, per box we DATES 4d A.15.C. Jni!! 3 tllie lfl Dried Apricots, per lb M -Marmalade 1 jar Is Starch, per lb W Marmalade 2 jars Is bd Falcon Table Salt (large tin) k\ Macorom. pei- lb Od Oatina (per bag) 1« 3d CVeauiota. per packet Is <'d Uncle Toby Rolled OaU Is 2d Wurcwstor Sauce. 3 bottles Is JUST I.ANDKD, A I.AHGE .SBHV.IE-NT OK CUOCKKUY CUPS ANI SAITCKRS-I'WOM Us ud DOZEN. T. BROOME, The Cash Store WERAROA.

FARMER'S SUPPU6& WE SUPPLY EVERYTHING A I'AUMEIt NEEDS. WE SELL EVERYTHING A FAH.MEH PRODUCES. OUR PORii MARKET SUCKEJiS, SLIPS, PORKERS, BACONERS, CHOPPERS. We have a splendid market lor dressed pigs of all woigute. 3y J2l to us you ensure the very highest market raw; there » no r«k ZtgzX parent; every possible euro is taken re accurate weight; vourthl is posted to you within three days of «ale; a bouu* coupon periments in New Zealand conclusively prove that cows will yield a .ai hXTer outage of butter fat on \V M tern Wolths than on oat,, bar peas or tare o . March is the hest n«,nth to sow \U have a Una ted sTpply of Western Wolths so,d in stock imparted .on, Uon» len Have, Holland-splendid seed of nigh germination. Pnoe 9d f>er lb. New Zealand Fanners 5 Co-Operative Distributing Co. Ltd. 4LLE«« STREET, WELUHaTOfI West Coa 4 t Hepreeentative- MR CHAS. W. JENNINGS^EVIN.^

ON ADVERTISING The true test of advertising is tho effect it produces. A business notico in a paper that is not opened regularly obviously is of less use than an advertisement in a paper that everyone reads. The Horowhenua. Daily Chronicle is read by every settler in the district. A big proportion of the farmers subscribe to it, and others see it at their neighbours' houses or the creameries. The story of the transfer of ite news items to the steaks and chops is ben trovato but untrue, the purveyors of joints and entrees use plain paper, and preserve The Chronicle for future reference. The townspeople all take The Chronicle; most of them from The Chronicle runner; a dozen or bo from their neighbours' tront gates. To our view this practice \h reprehensible, but advertisers in The Chronicle gain extra publicity thereby, tor the regular subscribers always receive an extra copy when the first onedoes not reach the proper people. The local news is The Chronicle's speciality, and the citizens and settlers naturally seek this in the advertisements as well as in the records of social and gene.'rtl happenings. in the city*?newspapor3, with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four openlaced pages of leaded brevier the business announcements catch the eye of all who open the paper. It pays to adverVise', the proof is to be tound in the various profitable and growing retail businesses of Levin. Many of The chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good quality are the bedrock of successful business, but the coping-etone of profit is publicity. A seller of crayfish who covers his cart with the tarpaulin of concealment and exercises not his vocal organs gathers no pence. So, too, the business man who shuns publicity has for his lot the sadness of profits curtailed and the guerdon of moths and weevils. xHEITABILITY. irritability, like headache ,is evidence of some disorder of the body, generally either indigestion or constipation, and the cause must be removed. To # elieve the indigestion and stimulate the l-owels to a regular natural-habit take a course of Chamberlain's Tablets. They have a marvellous effect on the stomach liver and hc-wele, and relieve all disorders of these organs. Sold every- ' NO COLD IS tfAZOL YB.OOV. To remove a bad cold take "Nazol" on sugar which should bo dissolved m • the mouth.. ■Or use the tfazol inhaler. .^JBithea^,treatment, never;,faite. Advt