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Mr J. B. Sheffield, advertising director of Ciinbel Brothers: "Probably ■ more money is wasted in advertising by running consistently in a publica- ■ tion for a long time and then suddenly dropping it than in any other way. It amounts to deliberately throwing » away the goodwill which the readers .of that publication have built up ior '.ho advt'itibwr's name and prodiictt. l>, 's better moderately, than to use_V(ffrjior- copy spaflmodicalljf.^7-'''^
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https://paperspast.natlib.govt.nz/newspapers/HC19150826.2.9
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Horowhenua Chronicle, 26 August 1915, Page 2
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69Untitled Horowhenua Chronicle, 26 August 1915, Page 2
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