Our Permanent Column.

Horowhenua Chronicle, 25 August 1915, Page 4

Our Permanent Column.

, li'Oit READY IIEi^ERENCE. j THE FENCING ACT. j ERECTION OF FENCES. A fence of any of tho kinds mentioned in the Second Schedule is a sufficient fence within the meaning of the Fencing Act (5.7). The occupiers of adjoining .lands uot divided by a sufficient fence are liable to join in or contribute in equal pioportions to the erection of a fence oetween such lands, although such fence may not extend along the whole boundary line. But no occupier is liabie to contribute to any fence which is not, 83 far ss practicable, continuous throughout its length. THE RULES OF THE IIOAD. The Rule of the Road is a paradox | quite; ,! For in driving your carriage along, I; If you bear to the left you are <iure } to go right, | ; If you turn to the right you go wrong. i 1 But in walking the streets 'tis a dif- f ferent case; j To the right it is light won ehoaltl steer, On the left should bo left enough of j clear space For the people who wish to walk there.

LEGAL TENDER. Teuder of monew may legally bo made—in the cas col bronze coins, for any amount not exceeding Is; in the case of silver coins, not exceeding 10s; in tli ecase of gold coins for any amount, unless coined prior to the reign of Queen Victoria (3i( and !U Vic. c. 10, sec. 4, and Royal Proclamation 22, Nov., 1890). Hank notes are now legal tender in New Zealand and are (still a first charge on the assets <>l the bank of issue ("Hunk Note Issue Act, 18'J3 sec. I)). STRIKING It OS 10 fUTTINUS. An importau* element ol success n strikikng rose cuttnigs in summer L; keeping them perfectly fresh - i-e, they hi bo just as Ire.sh when placed in the soil as when cut from the trees; ill fact, the work can not be done tuo quickly. if once the cuttings shrivel —and they shrivel rapidly-- lew will grow; but ff quite l'resh, well selected, and rightly inserted, leiv will fail. •' Tli is esential of peri eel freshness value maintained when the number ot cuttings is limited. THE SKA SONS. Aiituinli begins on 'March 21st; Win-i-er on June 21st (the shortest day); Spring commences on September 23rd ; Summer on December 22ml (the longest day). t l 'roiii observations. extend ing over a number of years, it appears i that, on the average, the hottest | period is from the 2lsl- to the 25th (of January, and the coldest from '•lie 1 20th to the 21th ol July. Thes.e eorj iods, therefore, are tiie natural mid--1 summer and midwinter. LMI'OU.VDIXG CATTIiIi. El C. All trespassing cattle may be impounded by the occupier of the land on which they are trespassing; but in the case of unfeaced land, the occupier is not entitled to claim any damages except fees for driving, or lor giving notice of the detention of such j cattle, as provided in the Second | Schedule. ! the laud is fenced, the occupier may chum the trespass rates provided if' t!v Second Schedule, or he may diiim and sue for the amount of act'iaJ damage sustained. ON ADVERTISING | The truo test of advertising is the | affect it produces. A business notice in a paper that is not opened regularly obviously is of less u«e than an advertisement in a paper that everyone reads. The Horowhentia Daily Ohronicie is read by every settler in the district. A biy proportion of the farmers subscribe to it, and ofcnors see if at their neighbours' houses or tin

creameries. Tlie .story of the transfer | ol' its news i Lomti to tho steaks and \ chops is ben trovato but untrue, tho I purveyors oi' joints and entrees ueo yJain paper, and preserve The Chronicle tor future reference. Tho townspeople all take The Chronicle; most uf them from The Chronicle runner; a dozen or so from their neighbours' | front gates. To our view this practico Ls reprehensible, but advertisers in Tho Chronicle gain extra publicity thereby, for Iho regular subscribers always receive aii extra copy when the first one does not reach the proper people. Tho i local news is The Chronicle's speciality, i and the citizens and settlers naturally j seek this in the advertisements as well I as iu tha records of social and gene."ill i happenings. In tho city uowspapers. with their eight or sixteen pages of minion type, an advertisement is buried; but in The Chronicle's four opon- ' laced pages of leaded brevier the business announcements catch the eye of all ' wlio open the paper. It pays to advertise : the proof is to bo tound in the various profitable and growing retail businesses of Levin. Many of The j Chronicle's best customers for advertising are spontaneous witnesses of this fact. Fair-priced articles of good tjuality are the bedrock of successful business, but the coping-stono of profit is publicity. A seller of crayfish who covers his cart with tho tarpaulin of concealment ami exercises not his vocal organs gathers 110 pence. So, too, the business man tfho shuns publicity has for his lot llio sadness of profits curtailed and the guerdon of moths and weevils